IBA APPOINTS NEW DIRECTOR GENERAL
THE Board of Directors of the Independent Broadcasting Authority (IBA) has appointed Guntila Muleya, as its new Director General with effect from May 6, 2024.
Mr Muleya is a former General Manager of Multichoice Zambia. He takes over from Ms. Josephine Mapoma who served in that capacity from the inception of the Authority in 2013 until 2023. Board Chairperson Chikosola Chuula said Mr. Muleya holds a Bachelor of Science Degree in Marketing from the Copperbelt University (CBU) and a Master’s Degree in Business Administration (MBA) in Management Strategy from the University of Zambia (UNZA). He said Mr. Muleya brings to the IBA a wealth of senior management experience and a proven track record of success in leadership positions of major organisations such as National Breweries, Multichoice Zambia and SEEDCO Zambia.
“At Multichoice, the South African company that operates DStv, a major satellite television service in Sub-Saharan Africa, he served for seven (7) years in various positions as Country Manager for GOtv, Head of Sales and Marketing and finally as General Manager Commercial. During his time at Multichoice, he was extensively exposed to broadcasting regulations. He successfully managed the Digital Migration of GOtv service from analogue to digital, innovated and lobbied for the creation of Zambezi Magic – a local Zambian channel, and was awarded Africa GOtv Manager of the Year in 2012, among other achievements.
“Mr. Muleya also served as Chief Executive Officer of SEEDCO Zambia where he managed operations in Zambia, Angola and the Democratic Republic of Congo (DRC). At SEEDCO, Mr Muleya led business transformation that has led to business growth, ensuring that more farmers can have access to the right inputs in order to be more productive at household level,” he said. Mr Chuula said Mr. Muleya is passionate about technology and has automated a number of business processes to create more operational efficiency and convenience for end users.
“These performance milestones resonate extremely well with the IBA’s strategy to digitalise its licencing and monitoring procedures in line with the government’s upward momentum in digital transformation,” he said.