Upscale hotel sector sees all-round growth in 2017
The average room tariff rebounded after falling in 2016
HCM CITY The average room tariff at upscale hotels increased by 2.8 per cent last year to US$91.8, according to the 2018 Vietnam Hotel Survey released recently by Grant Thornton.
The report marks the 15th year the US accounting and advisory firm has done research on high-end hotels and resorts in Vieät Nam.
After a drop in 2016, fivestar hotels made a recovery with average tariffs increasing by 4.2 per cent last year to $107.6.
Four-star hotel tariffs also rose but by less than 1 per cent, to $75.2.
All regions saw tariffs rise, with the central region achieving the highest increase of 5.7 per cent, followed by the northern region with 4.4 per cent.
Occupancy rates improved by 4.8 per cent for four-star and 5 per cent for five-star hotels.
The central region again achieved the highest increase 7.5 per cent followed by the north (6.4 per cent) and the south (2.2 per cent).
RevPAR (Revenue per available room) continued to increase, but at a different rate for each star category: 10.2 per cent for five-star and 7.6 per cent for four-star hotels.
The central region obviously achieved the highest growth, followed by the north.
The southern region ranked last with a 4.7 per cent rise.
The upscale hotels sectors profitability continued to rise.
FIT/leisure travellers and tour groups accounted for the highest proportions of guests staying at upscale hotels, together accounting for more than 60 per cent of the total number.
The third biggest group, corporate/business travellers, saw a slight increase of 0.5 per cent.
MICE (Meetings, Incentives, Conference and Exhibits) guest numbers declined by 0.2 per cent.
Tour operators/travel agencies remained the biggest reservation channel for four- and five-star hotels (33 per cent) while online travel agencies saw a marginal increase (21.4 per cent).
Last year all participating hotels had integrated one or more digital technologies into their operations.
While digital marketing and using of data mining and analysis have become basic tools used at almost all four- and fivestar hotels, the trend of applying mobile apps for guests personalisation and online check-in/check-out is becoming more and more popular, and increasing quickly, with more than 50 per cent of five-star and 30-40 per cent of the four-star hotels using them.
It is predicted that these digital technologies will soon take over the industry.
Vieät Nams tourism numbers continued to grow last year, in fact surpassing the Governments expectations for a second straight year.
Tourist numbers rose by 19 per cent to 86 million in 2017, with international arrivals increasing by 29 per cent, attributed mostly to a 1.3 million increase in the number of Chinese visitors. Domestic traveller numbers increased 18 per cent.
The hotel industry, following the increase in visitor numbers, is receiving massive amounts of investment.
According to the Ministry of Culture, Sports and Tourism, last year 79 new upscale hotels opened, 10 of them five-star, with a total of 101,400 rooms.
AirBnB, an emerging player in the hospitality scene, is also seeing an increase in the number of listings, with over 16,000 places available just in and around Haø Noäi and HCM City. VNS