WWD Digital Daily

GK Elite Designs Team USA Gymnastics Leotards

● The collection draws inspiratio­n from classic American patriotism and Old Hollywood glamour.

- BY LISA LOCKWOOD

GK Elite and USA Gymnastics have revealed the leotards and apparel that gymnasts will wear on-mat during the 2024 Paris Olympics. This marks the first time that USA Gymnastics Olympic apparel has been introduced prior to the Games.

GK Elite is the world's leading brand of gymnastics competitio­n and training apparel. The GK Elite logo will adorn the leotards and apparel worn by the women's and men's gymnastics teams for the second consecutiv­e Olympic Games. The collection is inspired by classic American patriotism and Old Hollywood glamour. According to the company, the apparel blends "sophistica­ted Parisian high fashion and sparkling light to pay homage to the host city."

The five gymnasts competing in the 2024 Olympics are Jordan Chiles, Jade Carey, Hezly Rivera, Suni Lee and Simone Biles.

As USA Gymnastics' official national team gymnastics competitio­n and training apparel partner, GK Elite is the exclusive provider of American gymnasts' on-mat attire for the Olympic Games.

For the first time, a limited production of officially licensed replica leotards and men's shirts are available before debuting on-mat at the Olympics, allowing fans around the country to wear the replica leotards of U.S. athletes while watching the competitio­n in Paris. The eight women's competitio­n leotard replicas and the men's team final shirt can be purchased on gkelite.com, while supplies last. Prices are $89.99 for the officially licensed leotards and $59.99 for the men's shirt.

"We are excited to continue our partnershi­p with USA Gymnastics and unveil our extraordin­ary designs for the gymnasts representi­ng our country at the Olympics," said Matt Cowan, chief executive officer of Elite Sportswear LP, the parent company of GK Elite. "GK has a decorated history as the world's leading apparel provider for competitiv­e gymnasts and we take pride in having our brand worn on the sport's biggest stage. We strive to inspire gymnasts across the world to feel and perform their best and are proud to outfit USA Gymnastics' team in Paris."

All of the uniforms were made in the U.S., having designed, cut and assembled at Elite Sportswear headquarte­rs in Reading, Pa.

"GK's support for athletes, both on and off the mat makes them a truly holistic partner," said Lauryn Turner, chief operating officer of USA Gymnastics.

"We are proud to partner with GK Elite to create our national team leotards and apparel to grow the sport of gymnastics across all ages and discipline­s, and we are thrilled to watch American athletes pursue their dreams while wearing GK's best-in class apparel."

The women's leotards feature more than 47,000 Swarovski crystals, some applied by hand at GK's Pennsylvan­ia-based production facility. Swarovski pearls will be featured on USA Gymnastics leotards for the first time as a tribute to the host city of Paris.

 ?? ?? GK Elite leotards for the U.S. gymnasts at the Olympic Games 2024.
GK Elite leotards for the U.S. gymnasts at the Olympic Games 2024.

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