The Retail Roundup
The latest retail expansions in beauty and wellness.
Ōura Ring, the smart ring which tracks sleep, activity, stress and more, has added its third new retail partner in 18 months, now available at more than 104 Target locations and online at the retailer. The launch comes on the heels of expansions to Amazon and Best Buy, and includes in- store try- ons and ring sizing.
U. K.- based nail salon Townhouse has kicked off major U. S. expansion plans with a first opening in Beverly Hills. The new salon is the brand’s 40th to date — the 2018- founded salon has opened 30 locations in the last year alone — and is the first of at least five additional salons set to open in Los Angeles by the end of 2024.
Body and feminine care brand WooWoo, sold at Free People, Anthropologie and Amazon, has added Bluemercury to its retail roster, too, landing online and in 24 stores. Launched in 2016 in the U. K., the brand entered the U. S. in 2021 and counts its vegan hair removal cream and an antichafe balm among its bestsellers.
Playground, the intimate care brand cofounded in 2023 by Christina Aguilera, is now available online and in 25 percent of Target doors. The brand, which also sells at Nordstrom, Revolve and Anthropologie, counts “Call Her Daddy” podcast host Alex Cooper and sexual educator/ influencer Dr. Emily Morse among its investors.
Following the opening of its debut Facial Sculpting Studio at Nordstrom in Newport Beach, Calif., last October, NuFace has opened two new studios with the retailer in Los Angeles and Chicago, respectively. The spaces offer exclusive treatments, complimentary facials and expert- led education; the brand reports a 250 percent increase in sales between the October opening of its initial 120- squarefoot studio and the end of 2023.
After raking in a reported $ 63 million in sales in 2023 — up 241 percent from 2022’ s $ 18.5 million in sales — Australia’s MCoBeauty, best known for its affordable dupes, has launched Stateside with Kroger’s Family of Stores, entering roughly 1,850 doors.