Drest Names Daniel Svärd Co- CEO
● Drest will launch a new project in October that will feature real-time narrative quests, live in-game special events and exclusive branded virtual journeys.
LONDON — Daniel Svärd has been named co-chief executive officer at Drest, joining the mobile gaming company's founder Lucy Yeomans in sharing the role.
Svärd comes from nine years experience at King, the Swedish video game developer and publisher behind Candy Crush Saga, where he held different positions, from vice president and head of studio and head of game engine to general manager of Candy Crush Saga.
“There is a clear market opportunity for Drest, and with more exciting new functionalities and additional proprietary technology coming later this year, the game will further cement its unique positioning of opening up the exclusive worlds of luxury fashion to everyone, everywhere,” Svärd said in a statement.
“Over the past couple of months we met with extraordinary candidates from all around the world but Daniel's unique leadership qualities and expertise stood out. His gaming experience, motivational skills, and strong belief in and passion for the Drest vision made him the perfect candidate,” Yeomans said.
Drest will launch a new project in October that will feature real-time narrative quests, live in-game special events and exclusive branded virtual journeys.
The business has also hired Chris Wright as chief technology officer; he previously worked at AdInMo, the advertising platform for gaming.
Drest launched in 2019 as a mobileonly gaming platform for fashion fans, who undertake specific challenges in the metaverse, such as styling a hyper-realistic avatar head-to-toe for the Oscars or taking part in brand-specific competitions.
In the summer of 2023, Drest raised 15 million pounds in fresh funding from its long-standing investor.
The money is being earmarked for the development of the upcoming product proposition.
The company said the new funds will allow Drest to grow and scale in the fields of gaming, media, data and e-commerce with the ambition of becoming the leading creative platform for fashion, entertainment and lifestyle gamification.