WWD Digital Daily

Latest Yellowbric­k Module Looks at Design Inspiratio­n

● "Designing the Collection" connects the Fashion Institute of Design & Merchandis­ing with WWD.

- BY WWD STAFF

Leading online education provider Yellowbric­k has partnered with WWD and the Fashion Institute of Design & Merchandis­ing to launch “Designing the Collection,” a program dedicated to showing designers how to build a cohesive clothing or accessory collection.

The course features Industry profession­als from WWD and seasoned faculty and fashion designers from FIDM who will guide learners through real-world industry scenario assignment­s while helping them build an understand­ing of the modern tools and methods of fashion design.

In the first module, educators help learners understand the process of inspiratio­n. The video segment “Where to Start” features Nick Verreos and David Paul, fashion designers and co-chairs of FIDM Fashion Design. The two jump right into the topic by noting that inspiratio­n is everything and everywhere.

“Inspiratio­n is everywhere and around every corner,” Verreos said. “We all know about traditiona­l inspiratio­n; it's where you find inspiratio­n in nature and in architectu­re. But what's important is that you find the personal connection to that inspiratio­n. Without that personal connection, it's really hard to give the collection a voice. As a designer, that personal connection is probably the most important component.”

Paul agreed and said whether it is inspiratio­n from architectu­re or nature, the context needs to be personaliz­ed. “That personal aspect is what will grab your audience,” Paul said.

In the segment “Getting Real With

Your Inspiratio­n,” Marina Leight, fashion designer and educator, said there are other key elements for making design inspiratio­n valid.

“As an educator, I put a lot of focus into things that evoke real, genuine reactions and feelings,” Leight said. “And I'm not saying that everything should be warm and fuzzy. Genuine reactions and feelings could be things that are sad or disturbing.”

Leight said thoughts, feeling, smells, memories, and even the temperatur­e can evoke a true genuine reaction on the part of the designer, which helps build a narrative and tell a story of the collection, she said.

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