WWD Digital Daily

Rockwell’s Message

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The Norman Rockwell Museum in Stockbridg­e, Mass., has released merchandis­e to encourage people to get out and vote.

In partnershi­p with Rock the Vote, the museum commission­ed six acclaimed artists — Tim O’Brien, Mai Ly Degnan, Rudy Gutierrez, Anita Kunz, Whitney Sherman and Yuko Shimizu — to design a collection of inspiring illustrati­ons as part of their newest campaign to encourage Americans to vote, titled “The Unity Project.”

The Unity Project is an art and civics initiative of the museum and contempora­ry illustrato­rs that is dedicated to an inclusive America.

The new merchandis­e includes T-shirts, tanks, mugs, totes and sweatshirt­s and is available online to purchase at vote.nrm. org. The items range from $16 for a mug to $51.54 for a hoodie.

The Unity Project images are currently on view at the Norman Rockwell Museum as part of “Norman Rockwell: Imaging Freedom” exhibition. Following the exhibition, all six original paintings will be added to the museum’s permanent collection of American Illustrati­on Art.

The prints retail from $25 to $55, depending on the size.

— LISA LOCKWOOD in the heart of Milan’s Golden Triangle luxury shopping district, highlighti­ng the brand’s desire to create a consistent link between its fashion and design offering.

“On the occasion of the launch of the Elie Saab Maison debut collection, last May, we talked about a journey that was about to begin,” said Corporate Brand Maison president Massimilia­no Ferrari. “Today we’ve reached the first destinatio­n, Milan, the perfect place for the opening of our first showroom. A space that symbolizes the union between fashion and design, which aims to become the symbol of a new way of creating value, not only through the furnishing objects it contains.”

Designed for versatilit­y, the showroom has been conceived by Corporate Brand Maison creative director Carlo Colombo to be easily transforme­d according to the collection­s’ display necessity, offering either a more home-like look and feel or a more traditiona­l retail-oriented layout. Full-height swivel screens are combined with a Hungarian point oak floor, bronzed mirror walls and curtains in rich fabricatio­ns.

As part of the strategic expansion of the brand in key markets, according to Ferrari, additional Elie Saab showrooms will open in Dubai, London and Beirut.

Along with the furniture collection, the Milan showroom displays the Elie Saab Maison accessorie­s range, which includes textile items, such as decorative cushions and throws, as well as lighting and carpets, these last developed in collaborat­ion with Persian specialist Sahrai.

Earlier this year Elie Saab reinforced another unit of its business by signing a fiveyear license with OLG Onward Luxury Group for the production and distributi­on of its footwear and leather goods lines. — ALESSANDRA TURRA

EST or until it is sold out.

“This DropX release marks our first foray into the personal-care and beauty space and we’re excited to be able to support creatives like Heron Preston and the forces behind Moon — Shaun Neff and Kendall Jenner,” said Tom Woodger, StockX’s vice president of cultural marketing, who added that this allows the company to continue to “blur the lines between retail and resale.”

Neff joined Los Angelesbas­ed Beach House Group in 2016 and involved Jenner in the business. Together they created a teeth-whitening pen.

Preston’s partnershi­p with Moon, like most of his projects, comes from a personal place: His mom works in dentistry.

“[She] always emphasized the importance of oral care when I was growing up,” he said. “To this day, taking care of my teeth is a top priority and I think my mom is going to be psyched when she finds out that I have my own orange toothpaste now! I’m excited to partner with Kendall, Moon and StockX for this special drop and can’t wait to see everyone’s orange smiles!” — OBI ANYANWU

 ??  ?? Tim O’Brien has
participat­ed in The Unity Project.
Tim O’Brien has participat­ed in The Unity Project.

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