WWD Digital Daily

Allbirds, Kidrobot and Other Brands Team With The Met Store

- BY ROSEMARY FEITELBERG

The countdown is on for Saturday's planned reopening of the Metropolit­an Museum of Art and visitors, who just can't wait, can buy items online from “The Met 150 Edit.”

In honor of the museum's 150th anniversar­y, the multidesig­ner capsule collection will launch to the public on Tuesday through The Met Store. The participat­ing brands are Acne Studios, Allbirds, Baggu, Bulova, Catbird, Crewcuts by J. Crew, Estée Lauder, Kidrobot, Mast, Native Union and

The Sill.

All proceeds from sales of The Met 150 Edit will support the museum's collection, study, conservati­on and presentati­on of more than 5,000 years of art. Estée Lauder will donate all of the purchase price of each Estée Lauder item sold.

For their exclusive items, the brands drew inspiratio­n from pieces in the museum's permanent collection or its signature red. Online consumers will find inspiratio­n about how each brand was inspired by select finds in The

Met such as sixth-century-B.C.

Peruvian ceramics ranging up to 20th-century paintings.

In addition to the multibrand­ed merchandis­e, the museum has other items that feature its historic and 150th logos. A century and a half of exhibition­s has resulted in a lot of different art. Museumgoer­s will be able to take in some of those highlights in the “Making the

Met, 1870-2020,” which will be on view as of Friday.

The museum recently unveiled another unique item — Monopoly: The Met

After months of being closed, the Upper East Side museum will reopen Saturday.

edition. The classic board game has been Met-ified, if you will, in that standout pieces from The Met's 17 curatorial department­s are featured in every aspect of the game. As they amass properties, players of the $50 game will be able to design museums of their own, by adding galleries and then wings.

Once The Met reopens, visitors can catch “In Pursuit of Fashion: the Sandy Schreier Collection,” which has been extended to Sept. 27.

 ??  ?? A past exhibit at the Costume Institute at the Metropolit­an Museum of Art in Manhattan, New York, “The Model as Muse: Embodying Fashion.”
A past exhibit at the Costume Institute at the Metropolit­an Museum of Art in Manhattan, New York, “The Model as Muse: Embodying Fashion.”

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