USA TODAY International Edition
Microsoft going after Apple with faster laptops
Surface Book, new Lumia phones give well- received Windows 10 more chances to shine
Microsoft is banking on a thin and powerful Surface Book laptop and fresh Lumia phones to make Windows 10 sexy.
Windows 10 has generated positive buzz since Microsoft released its latest operating system software 10 weeks ago. Reviews have been favorable. And Microsoft says 110 million devices are already running Windows 10, with more than 1.25 billion visits to the Windows Store.
“It’s amazing to see the innovation and momentum with Windows,” says Microsoft CEO Satya Nadella, whose goal is to get people “to move from needing Windows to choosing Windows to loving Windows.”
But Nadella’s biggest test comes with how consumers and businesses receive the new products Microsoft unveiled Tuesday.
Under Nadella’s vision, Windows 10 extends beyond the traditional personal computing view and impacts wearables, the Xbox game console, and most critically, mobile, where Microsoft has struggled to become relevant with the Lumia line it snatched up as part of the company’s illfated acquisition of Nokia.
As was rumored, Microsoft un-
veiled a new Surface Pro 4, the fourth generation of Microsoft’s well- received tablet PC. But the company surprised the crowd with the first Microsoft- built fullscale laptop, the $ 1,499 ( and up) Surface Book laptop the company boldly claims is twice as fast as Apple’s MacBook Pro.
Windows executive Terry Myerson also showed off a fresh new curved Microsoft Band wearable, with features such as a barometer and integration with Microsoft’s Cortana voice assistant. The first Microsoft Band garnered a lukewarm reaction. HOLOLENS Arguably the coolest of Microsoft’s initiatives, the holographic HoloLens mixed reality system, got some love on stage, with Microsoft demonstrating a “wearable hologram” during game play. In this augmented reality environment, holograms appear in midair and can be used in games and for other purposes. Microsoft will be making a $ 3,000 holographic developer kit available in the first quarter of 2016.
The new Surface Pro 4 has a 12.3- inch screen with 5 million pixels, an especially thin version of protective Gorilla Glass, a custom Microsoft chip, and a Microsoft Pen with 1.024 levels of pressure and ( for the pen, not the computer itself ) a full- year of battery life. You can use the pen ( and interchangeable pen tips) to scribble inside Microsoft’s OneNote note- taking app.
SURFACE PRO 4
Microsoft executive Panos Panay says Surface Pro 4 is 50% faster than the Apple MacBook Air computer it clearly is targeting. Surface Pro 4 has 1 terabyte of storage and up to 16 gigabytes of RAM and four USB ports. There’s also a newer, thinner TypeCover accessory with a backlit scissor-- design keyboard and glass track pad, which Microsoft says is more precise.
And the new Surface Pro 4 exploits the Windows Hello feature in Windows 10 that lets you log in family members just by having them look at the screen. There’s also a fingerprint reader.
“It will replace your laptop,” Panay says, using the line that Microsoft has been pushing since Surface debuted. It starts at $ 899.
The Surface Book computer unveiled at the event is Microsoft’s first laptop. It starts at $ 1,499 and got the biggest buzz, with Microsoft claiming it is twice as fast as Apple’s MacBook Pro.
LUMIA PHONES
For all the attention surrounding the new Surfaces, Microsoft still needs a hit with its mobile phones, a tall challenge. The company has less than 3% global mar- ket share, according to IDC. The new Microsoft Lumia 950 series phones that Microsoft announced Tuesday, specifically the $ 549 Lumia 950 and $ 649 Lumia 950XL, look good from afar.
The phones have 5.2 and 5.7inch displays, respectively, with powerful “octacore” and “hexacore” processors, and 20 megapixel rear cameras.
They also promise fast charging ( via a USB- C type connector). And since the phone can run universal Windows 10 apps, along with Microsoft’s Office, Edge, OneDrive and Cortana, the company is making a push with folks who use the handsets for business.
For now, though, AT& T is the only U. S. carrier that has announced support for the new Lumia, and at that only the 950. Carrier acceptance in the U. S. is crucial if Microsoft is going to gain ground.