Fox News is giving bigger role to ex-Bush aide Perino
When Facebook’s Sheryl Sandberg made the media rounds in advance of Mark Zuckerberg’s congressional testimony this week, it was a telling sign that Dana Perino was chosen to question her for Fox News Channel.
The assignment speaks to Perino’s growing role at Fox, and a sense that sources are trusting her as an honest broker of information. Perino, who hosts an afternoon news hour and is a panelist on “The Five,” is quietly persistent in a medium where bluster pays. She believes in homework at a time when “fake news” is used as an epithet.
She’s a Bush Republican in a Trump world.
“My nature,” said the former White House press secretary for President George W. Bush, “is to try to show people that we may actually agree on things more than we think.”
The Sandberg interview was only the third such interview Perino has done, and the one with the highest profile. The beginning was awkward, as Perino couldn’t dislodge Sandberg from talking points. But when the anchor observed that people are more tribal the more connected they’ve become, it opened a real discussion.
Only one question seemed designed specifically for a Fox audience, when Perino asked about concerns among conservatives that changed algorithms for sharing news would benefit liberals.
“There are a lot of people who are angry about Facebook,” Perino said in an interview. “But nobody has the same grievance. It was hard to kind of settle in on what to ask her about.”
For most of her career, Perino was at the other end of the questions. She grew up outside of Denver and worked as a press secretary on Capitol Hill in the late 1990s. Following the 2001 terrorist attacks, she went to work for the Bush administration and was his final press secretary, leaving the White House when Bush did in January 2009.
She searched for a second act, and found television the most satisfying. She was an original panelist on “The Five” when it started in 2011. Fox gave her more assignments and earned a weekday show at 2 p.m. Eastern time last fall. Her show was called “The Daily Briefing” in part because that hour was often interrupted by the White House press briefing she once led.
While not as brash as Shepard Smith, who seems to delight in debunking theories pushed by Fox opinion hosts, Perino largely takes refuge in reporting.
During her time on “The Five,” Perino paid a summer visit to the Bush compound in Maine. She said the first time former first lady Barbara Bush spotted her, she said, “Ah, it’s the voice of reason” on the show.
Her show includes Democratic guests, unlike times at Fox where they’re unwelcome or deliberately outnumbered in discussions.
Some Democrats “come in with a little chip on their shoulder about Fox,” Perino said. “I just try to gently remove it and find a way where they have a chance to have their voices heard.”
Like her old boss, Perino believes deeply in the dignity of public service, said Josh Earnest, a former White House press secretary under President Barack Obama.
“The path to success ratings-wise has been by having most of the personalities be extremely supportive of the administration’s talking points,” Earnest said. “She has resisted that pressure. In my mind, that is to be admired.”