Sanders top spender on race so far
The small- dollar fundraising juggernaut that has kept Bernie Sanders’s insurgent White House bid afloat far longer than anticipated has generated another unexpected impact: a financial windfall for his team of Washington consultants.
By the end of March, the self-described democratic socialist senator from Vermont had spent nearly $166 million on his campaign — more than any other 2016 presidential contender, including rival Hillary Clinton. More than $91 million went to a small group of ad makers and media buyers who produced a swarm of commercials and placed them on television, radio and online, according to a Washington Post analysis of Federal Election Commission reports.
While the vast majority of that money was passed along to television stations and websites to pay for the advertising, millions in fees were kept by the companies, The Post calculated. While it is impossible to determine precisely how much the top consultants have earned, FEC filings indicate the top three media firms have reaped payments of seven figures.
Sanders’s money blitz, fueled by a $27 average donation that he repeatedly touts, has improbably made the anti-billionaire populist the biggest spender so far in the election cycle. The campaign’s wealth has been a surprising boon for vendors across the county who signed on to his long-shot bid.
The large profits stem in part from the fact that no one in Sanders’s campaign imagined he would generate such enormous financial support. So unlike Clinton, he did not cap how much his consultants could earn in commissions from what was expected to be a bare-bones operation, according to campaign officials.
That has meant big payouts for the firm of senior strategist Tad Devine, which has produced the bulk of the campaign’s ads; Old Towne Media, a small media placement operation run by two of Devine’s longtime buyers; and Revolution Messaging, a digital firm led by veterans of President Obama’s 2008 campaign.
And the commissions may continue to pile up, even though Sanders’ chances of securing the Democratic nomination have been all but extinguished. After he lost four out of the five states that held primaries Tuesday, his campaign began laying off 225 staffers around the country. But Sanders is still actively seeking donations, and has said repeatedly that he plans to press on through the California primary in early June, an effort that could include more expensive advertising.