The Atlanta Journal-Constitution

Mixing up your kids’ names not necessaril­y a sign of memory loss

Findings suggest it is a natural cognitive glitch.

- By Avery Newmark avery.newmark@ajc.com

As a parent, you’ve likely experience­d the frustratio­n and embarrassm­ent of calling your child by their sibling’s or your pet’s name. You’re not alone, and you’re not losing your mind. In fact, a recent TikTok video has brought a 2016 Duke University study into the spotlight, revealing this phenomenon is extremely common.

The researcher­s analyzed more than 1,700 participan­ts across five studies and found more than 95% of participan­ts reported being called the wrong name by a family member at some point. The findings suggest mixing up names is a natural cognitive glitch and not a sign of memory loss or cognitive decline.

So why does this happen? According to Good Housekeepi­ng, it’s all about automatic processes. When we’re stressed out or multitaski­ng, our brains rely on these automatic responses to quickly retrieve the informatio­n we need.

“The brain is a magnificen­t computer network,” Julie Dumas, Ph.D., associate professor of psychiatry, told the lifestyle brand, “and informatio­n is organized within an interconne­cted semantic network of stored data.”

Almost half the participan­ts in the Duke University study reported the person doing the misnaming was distracted, tired or frustrated at the time. This is why you might find yourself calling your spouse by your child’s name when you’re racing around the house.

“When you’re rushed, stressed or multitaski­ng, you rely on these automatic responses to spit out the informatio­n you need — in this case, your child’s name,” Dumas said. “For example, my son Emmett’s name is on speed dial in my brain, so I often call my husband and even our cat by that name if I’m racing around the house.”

If you don’t realize you’ve used the wrong moniker, or if others start noticing significan­t memory problems, it may be worth seeking medical advice, Good Housekeepi­ng noted.

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