Orangetheory in the pink

Orangetheory Fitness said its 2016 revenue was $451 million, more than double the $213 million a year earlier.

BOCA RATON — Orangetheory Fitness’ new Boca Raton headquarters has features not typically found at a corporate office, such as a “polar plunge tub” and a DreamPod flotation device.

“They’re good for the lower back, for recovery and relaxation,” said Dave Long, CEO, who has tried both at Orangetheory Fitness’ Oasis Wellness Center for employees.

The fitness franchise’s headquarters at 6000 Broken South Parkway NW, held a “grand opening” Friday where guests toured the new office.

Orangetheory Fitness purchased the three-story building for $14 million in 2016. The company, which previously was located in Fort Lauderdale, moved to Boca Raton because it needed more space for additional staff and franchisee training.

The company, founded in 2010, has grown to 700 fitness centers around the world, including 41 in South Florida. Orangetheory Fitness said its 2016 revenue was $451 million, more than double the $213 million a year earlier.

Long said the company’s growth is driven by consumers embracing its heart-monitored workouts, aimed at stimulating metabolism and increasing energy, and by franchisees encouraged by that response to open multiple locations.

Expansion plans include a total of 870 locations by year-end and 1,000 in 2018. The franchise is in 16 international markets, recently opening in Hong Kong and Singapore, and with plans to open in Shanghai, China, as well as Australia and the United Kingdom.

The headquarters also serves as a place to test new workouts and equipment for franchised locations around the world. There’s a design lab to create new workouts and a studio to test equipment.

For use by the 135 employees, as well as franchises, Orangetheory Fitness’ new headquarters also offers an infrared sauna; massage room with onsite masseuse; meditation room and sleeping pods; and physical therapy room with onsite physiotherapist.

In their “down time,” employees also can enjoy the hydro-massage fitness chair, refreshment bar, gaming consoles, pool table, shuffleboard, ping pong, five TVs, and a track for walking or running.

Orangetheory Fitness has hired about 30 new employees and is seeking 10 more in fields including international real estate and technology, Long said.

The franchise company was co-founded by Ellen Latham, a physiologist who creates the Orangetheory Fitness workouts, with Jerome Kern and Long, who both have experience launching Massage Envy franchises.

Orangetheory Fitness franchisees typically own two or more locations, Long said. The total investment to operate a studio is $488,405 to $994,360, according to a spokeswoman.

In South Florida, the company has room for “a handful more” of Orangetheory Fitness studios, Long said.

Wellness operation opens new, three-story headquarters in Boca raton.

JIM RASSOL/STAFF PHOTOGRAPHER Masseuse Kathy Pye prepares for a therapy session at Orangetheory. The fitness franchise celebrated the grand opening of its new headquarters in Boca Raton — a three-story building which it purchase for $14 million.