Vixen’s Brew
wore a sheer cover-up over her swimsuit during a recent shift. “I want them to be comfortable.”
To find where the coffee trailer is on a daily basis, Schoen encourages people to check out their Facebook or Instagram pages. Vixen's Brew will be at various Ozark events throughout the next few months and are still searching for a permanent spot to settle during the week.
The menu is inspired by Schoen’s own favorites
Schoen is a big fan of iced drinks and cold brew coffee, as well as matcha — powdered green tea. She leaned into her own experience as a customer when designing the drink menu, making sure to include options that aren't espressobased.
Additionally, Schoen has found that their offering of sugar-free flavors is popular and larger than corporate coffee shops. She plans to expand on that with seasonal sugar-free flavors.
Yes, it passed muster with the health department
Like any other establishment serving beverages or food, Vixen's Brew had to pass a pre-opening inspection — which it did, according to Schoen. The business is listed in the eCity database as having an active food permit.
Schoen sees no difference between getting coffee from a barista at Starbucks and getting coffee at her trailer.
“No one is rubbing anything on anywhere that it's not supposed to be. They're not holding the cups against their thigh or bodies while they're filling it,” Schoen said. “Same as any other coffee shop or restaurant except that they're wearing bathing suits instead of a normal dress attire. “
The Missouri Food Code does not have any regulations on dress code for food service employees. Hat, hair coverings or hair nets are not necessary for “food employees such as counter staff who only serve beverages and wrapped or packaged foods.”
A cold brew coffee with pumpkin spiced foam from Vixen's Brew on Monday.
Baristas are ‘the most important part’ of her team
Despite some negative comments on social media from people who are offended by the business concept, Schoen is trying to stay professional.
“I'm trying to protect my business and defend my employees, because they shouldn't feel any type of way about what people are saying. I want them, if they are seeing the posts, to feel like” she has their backs, Schoen said.
“That's my priority, is them and making sure they feel safe.”
Schoen recognizes that her baristas are integral to the success of Vixen's Brew.
“(The baristas are) the reason I'm even here talking to you. If I didn't have them, we wouldn't be in business. They're the most important part of my team.”