Former College Park CVS may become philanthropic wine and liquor store
Approval for The Good Pour goes before the municipal planning board Tuesday
Since starting his wine and spirits business less than a year ago, Ray Horal often has to pinch himself to make sure he’s not dreaming.
He’s been blown away by the amount of support he’s received from the community for a unique retail concept that focuses on philanthropy.
“In the last four to six months, opportunities have really come to us,” Horal told GrowthSpotter from his headquarters in Maitland. “It’s been exciting. … The takeaway is that this might be bigger than we think.”
The Good Pour, started by Horal and his wife, Giuliana, is gearing up to make a big move after taking over the lease of the former CVS store in the heart of College Park at 2201 Edgewater Drive.
Before the store can open, though, the city of Orlando has to grant a conditional use permit to allow alcohol sales within 100 feet of a church.
With the item set to go before the city’s Municipal Planning Board on Sept. 19, nearby church leaders are stepping up to welcome their new neighbor.
The company expects to donate an average of 6.5% to 8% of every purchase to nonprofits. Horal said some products would see more than 10% of the sale going to the charity of the customer’s choice.
To Merrill Frailey, the pastor of College Park United Methodist Church located directly across the street, it’s a cause worth getting behind.
“I’m big on philanthropy, and their whole mission to give back to nonprofits is huge to me,” she told GrowthSpotter. “I think they have a great program, and I’m excited about it.”
The company opened its first franchise location in Winter Garden in January. Its Gainesville store is expected to welcome its first customers in the coming month while the owners are seeking final approval from the city of Longwood to move into a True Value hardware store there.
Plans are underway to open locations in Oviedo, Maitland, Apopka, Lake Nona, and Lakeland.
The move to the heart of College Park in Orlando would mark a significant milestone for the start-up company. While the other planned locations are part of franchising agreements, the recently vacated CVS leased by The Good Pour would serve as the site of its first corporate store.
Initial plans by Good Pour called for the company to open its flagship store in Winter Park, but plans shifted once owners discovered the College Park site.
Constructed in 1946, the 9,000-square-foot building sits at Edgewater Drive and Princeton Street. The sevenstory Wellesley Condominium rises to the north while the 205-unit Princeton at College Park rises on adjacent property to the east.
Those nearby residential communities are expected to provide a built-in customer base for the wine and spirit retailer once it opens in November.
“We felt that College Park was the right fit,” Horal said recently from the company’s Maitland headquarters. “We love the location. This is going to be huge for us.”
The retailer will offer more than wine and liquor. Site plans submitted to the city show a large gift section at the front of the store that will offer home goods, premium barware, glassware, candles, as well as a laser-engraving service.
There will be a space reserved for people to build their own gift baskets and a tasting area.
The company utilizes a new App program also created by Horal and Rossi called BOHO — which stands for “Buy One, Help Others.”
On the app, customers can choose which charity they want to help from from more than a dozen organizations.
“It’s not just about wine and spirits, it’s about the purpose,” Horal said. “It’s about the mission, it’s about doing something good. And I think in a world that can be divisive and kind of negative, people want something that feels good.”
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