Survey: Women, Blacks lead new business surge

Women and minorities have been fueling the boom in business creation of the past two years in the U.S.

A survey found that almost half of 2021’s new entrepreneurs were women, a significant uptick from 28% in 2019. And the share of new Black business owners tripled to 9%, according to Gusto, a payroll and humanresource management business.

The findings confirmed similar gains in separate research by web-hosting company GoDaddy Inc. Among the factors behind the surge in female entrepreneurship: child-care responsibilities. With schools and child-care centers still disrupted last year, a growing share of parents — particularly women — started their own business out of necessity.

In the Gusto survey, more than a quarter of female business owners with schoolaged children said they created their company in response to increased childcare duties.

A record 5.4 million new businesses were formed in the U.S. last year, according to the Census Bureau, showing that the burst of creation seen in the early months of the pandemic has legs.

While some of the covid entrepreneurship was born of necessity in the early days after millions of workers lost their jobs, today’s business owners are more likely to be motivated by better opportunities.

Among Black respondents in the Gusto survey, more than one-third created a business to improve their financial stability — a larger share than their white and Hispanics counterparts.

Overall, the study found that many workers are “placing a premium on the flexibility and autonomy afforded by self-employment, and they are quitting paid employment in favor of entrepreneurship.”

The types of businesses have changed as well compared with 2020. About half of new professional-service firms were started by owners who quit their job in the same industry, creating competition for their old firm.

To map out where entrepreneurs are, economists at UCLA Anderson Forecast developed an index of microbusiness activity using data from GoDaddy. At the top of the index was Santa Clara, Calif. Other highly ranked areas included counties that surround Washington, D.C. — where new firms can feed off government contracts — as well as Brooklyn and Manhattan in New York.