New York Post

TEAM OVER MEME

Mobile sports-betting apps now the rage

- By LYDIA MOYNIHAN and JOSH KOSMAN lmoynihan@nypost.com

AS battered-down meme stocks fall out of fashion a year after the craze began, some gamingindu­stry analysts say online sports-betting apps could see a flood of new wagers.

Over the past 12 months, mentions of GameStop on the Reddit board WallStreet­Bets have fallen slightly, by 1.45%, according to numbers crunched for On The Money by data firm Thinknum. Mentions of Caesars Entertainm­ent, meanwhile, are up nearly 1,000%. Betting app DraftKings is up nearly 560%.

That’s probably because FanDuel and DraftKings, which together control a majority share of the online sports-betting market, have lately dangled credits as high as $1,000 to sign up new members.

Caesars has likewise staged aggressive promotions in New York despite a high state tax rate of 51% on online gaming revenues.

Neverthele­ss, Chris Grove — a gaming analyst who is also head of a lead-generation company focused on the US gambling market — says these apps have good reason for optimism that their promotions will yield fruit.

“Betting on stocks and [gambling] in an app is the same thing,” Grove told On The Money. “There’s a common thread through these activities — and a fair amount of overlap in demographi­c and skill set between meme stocks and sports betting.”

‘Heavy promotion’

Last week, the New York Gaming Commission said mobile sports betting was off to a brisk start in its first week, with more than $600 million in bets taken by Caesars, FanDuel, DraftKings and BetRivers. Gaming analysts said that the massive haul was partly the result of “heavy promotion from the operators.”

Neverthele­ss, one gaming operator is looking to cash out early. Las Vegas-based casino giant Wynn is quietly shopping its Wynn Interactiv­e unit — operator of the WynnBet online gaming app — and has slashed the asking price to $500 million after floating a $3 billion valuation less than a year ago, The Post was first to report.

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