The window’s shopping you

Hot tech analyzes passersby

TALK about Big Brother. Soon vacant storefronts may be filled with interactive digital ads that not only pitch products but also switch the offerings depending on who’s looking.

The high-tech ads will then collect the raw data on the demographics of those who stop to gaze.

Outernets, a company founded in New York by former Israeli multimedia artists

Omer and Tal Golan, works with advertisers to provide digital ads that will enliven windows of shuttered stores by promoting products and availabilities — and even sell products right from the display.

Already, Dylan’s Candy Bar is using Outernets technology on its own windows to provide experiential marketing and to show off sundaes. It also delights pint-sized clientele with digitized balloons that appear to stream out of exiting customers’ shopping bags.

Married for 15 years, the Golans began using digitized videos and images for their art, but have now integrated their tech knowhow into Outernets’ click and brick offerings.

“Landlords pay nothing; I only give them money,” explained Omer Golan, speaking on his cell phone from Four Times Square, where Outernets displays are mounted for Advertising Week AW TechX.

On Monday night, Outernets was dubbed the Retail Experiential Marketing Company of the Year.

The prize is a coup for Outernets, which already has investors that include WeWork and clients such as McDonald’s and Westville.

“Advertisers pay me money for the time and space, and the data we collect, and I share the time, revenue and data with the landlords,” he said.

Using “very sophisticated AI” that encompasses computer vision and machine learning, the Outernets display analyzes passersby in real time.

“We don’t take or save anyone’s picture or video,” he insisted. “We just get the raw data on how many people pass by, their age group, the times, and how long they pay attention. This is very valuable to advertisers and was lost up till now.”

If, for example, a 30-year-old woman walks by, images of cosmetics or high heels may be projected onto the windows — while the same age man could be shown a suit or tie.

Data will be captured and the display will change accordingly — invaluable for retailers who may be looking for locations.

Building owners are allowed 30 minutes per day for their own promotions and can receive revenue of around $10,000 or more per month.

Outernets sells seven time slots through an advertising service for each display at $5,000 to $15,000 per month — but only where there are a minimum of 50,000 to 500,000 passersby per day.

“It’s a lot of eyeballs, at a fraction of the price of a billboard but at eye level and on a smart billboard,” Golan said.

And if you decide youu want to buy those high heels, your cellphone can capture a QR code that will lead your cell to a private shopping screen.

Added Golan, “We don’t want anyone else seeing what you buy.”

One of the most unusual office floors in Midtown has been rented to the real estate investment firm GTIS Partners.

Now at nearby 45 Rockefeller Plaza, the company will move to the 28,677-squarefoot 50th floor at the Axa Equitable Building at 787 Seventh Ave.

The dramatic space has huge arched windows on each end of the floor, providing superb views. Portions have soaring ceilings — up to 40 foot high — and there are overlooking mezzanines on the 51st floor accessed by private interior elevators.

Rocco Laginestra, Michael Laginestra and Scott Gottlieb of CBRE represented the tenant, which is moving and expanding from its current locale.

Howard Fiddle and Keith Caggiano of CBRE represented the building owner, CalPERS and its advisers, CommonWealth Partners, which sources said had a “triple digit” asking rent with “strong” concessions.

The California-based owners made a splash in early 2016 when the deal closed for $1.9 million. For GTIS President Tom

Shapiro, having the former Equitable and later Citibank space for his global real estate investment firm’s office is like a homecoming.

“When I joined Tishman Speyer in 1988, they were the developers [of the building],” he recalled. “Part of it was the white tablecloth cafeteria where I used to have lobster for $4, and the rest was a boardroom.b I heard it was available but it had been vacant for 10 years because no one could figure out what to do with it. We are really excited to repurpose and redesign it to make it special.” Building amenities include an auditorium, an Athletic & Swim Club with an Olympicsize swimming pool, plus upscale restaurants Le Bernardin and Bobby Flay’s Bar Americain,

The lobster, however, is much more than $4 a pop.