New York Post

Adele ‘Rolling in the Deep’ dough with ‘25’

- By JAMES COVERT jcovert@nypost.com

Adele is smashing records again — and thumbing her nose at musicstrea­ming services.

In the latest bumpup for the British singer’s new album “25,” the music industry forecasts it will sell more than 2.5 million copies in its opening week in the US, with nearly twothirds of them sold as digital downloads and more than a third sold as physical CDs.

Accordingl­y, it’s on track to break a record set by ’N Sync 15 years ago, when the boy band sold 2.42 million copies of its “No Strings Attached” album.

Adele’s new record got a boost this weekend as she performed on “Saturday Night Live” and in a BBC TV special.

The blockbuste­r title, which isn’t available on streaming services like Spotify, Apple Music or Tidal, had sold an astonishin­g 1.9 million copies for the first two days in the US alone, according to BuzzAngle, a firm that tracks retail music sales.

That figure included 900,000 downloads on iTunes on Friday when it launched, according to Billboard.

Adele, 27, hasn’t commented on why she refused to make “25” available on streaming services, but art ist complaints about paltry royalties from streaming are likely to blame.

“I am so overwhelme­d and grateful to be able to even put another record out and put it out how I want,” Adele wrote on social media this weekend.

The album is Adele’s first since “21” in 2011, which sold more than 30 million copies worldwide and won seven Grammy Awards.

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