Milwaukee Journal Sentinel

3 Milwaukee firms join gener8tor’s fall class

- SARAH HAUER

Three Milwaukee companies have been accepted into gener8tor’s fall program, the startup accelerato­r announced in a news release Friday.

Through the 12-week program, gener8tor supports the growth of the companies with mentorship, connection­s to investors and technologi­sts. The accelerato­r invests up to $140,000 into each startup. Six companies are enrolled in this fall’s session.

Gener8tor also operates programs in Minneapoli­s and Madison. It’s ranked among the top 16 accelerato­r programs in the United States by the Seed Accelerato­r Rankings project.

The three Milwaukee companies focus on nutrition, idea management and financing.

GenoPalate takes its clients’ DNA, along with demographi­c and lifestyle informatio­n, to make personaliz­ed nutrition recommenda­tions.

Ideawake serves companies with its idea management platform so employers can crowdsourc­e ideas from stakeholde­rs such as employees and customers, evaluate options and manage implementa­tion.

SteamChain flips the way original equipment manufactur­ers charge customers so that they’re paid based on the productivi­ty of the machine over its lifecycle.

“We had a pool of 600 applicants innovating every industry imaginable, and we are thrilled to be working with these six,” gener8tor Program Director Louis Condon said in a news release. “It’s a privilege to work with this group of accomplish­ed entreprene­urs, both individual­ly and as a group.”

The other three gener8tor companies hail from Chicago and New York:

FactoryFix, a Chicagobas­ed startup, connects manufactur­ers with skilled workers like machinists, maintenanc­e technician­s and automation experts.

Keyo uses its biometric identity platform and palm scanning technology to replace keys, credit cards, tickets and other items. Keyo is based in Chicago.

Nonnatech, a Manhattanb­ased company, provides healthcare providers with actionable insights to better manage patient care, costs and savings with machine learning algorithms.

Gener8tor’s flagship program has 54 alumni companies that have gone on to raise more than $120 million in follow-on financing and employ more than 1,500 people, according to the accelerato­r.

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