Florida business leaders get specific on reopening needs
BUSINESS OWNERS TOLD A FLORIDA TASK FORCE THAT RESTAURANTS SHOULD OFFER PAID SICK LEAVE TO EMPLOYEES AND GOVERNMENTS SHOULD ISSUE CLEAR GUIDELINES BEFORE THE ECONOMY IS REOPENED.
TALLAHASSEE
Restaurants should offer employees paid sick leave up to 14 days and government officials should issue clear guidelines before reopening the economy, business owners told a Florida task force for reopening the state on Tuesday.
Those guidelines should answer basic questions, said Tim Petrillo, co-founder and CEO of The Restaurant People, which operates a chain of 45 restaurants in five states.
How do restaurants obey social distancing? What do they do about outdoor seating? Should employees and guests wear masks? Should they use disposable utensils and menus? And how are the rules enforced?
“The clearer direction we can give the industry, the better off we will be,” Petrillo said.
And paid sick leave for up to 14 days for employees with COVID-19 symptoms should be offered to prevent them from feeling pressured to go to work, said José Cil, CEO of Restaurant Brands International, which owns Burger King, Popeyes and Tim Hortons restaurants.
Restaurant Brands’ hourly employees typically don’t have paid sick leave, he said, but the company offered it to its employees and encouraged its franchise owners to do so as well.
“Ultimately, the issue we need to address when we open up is we need to have certainty that our restaurants are a safe place to go for our team members as well as our guests,” Cil said.
The task force of more than 30 business owners, executives and state officials does not include any doctors or public-health officials. It is led by Dana Young, the CEO of Visit Florida, the state’s tourism marketing arm.
The restaurant and hotel industries have been decimated by the coronavirus pandemic, and the key to reopening is making sure their businesses are safe — and that employees and the public believe they’re safe, they said.
“Consumer confidence is going to be at the root of everybody getting more comfortable going out,” said Rick Sasso, president and CEO of Switzerland-based MSC Cruises.
Sasso suggested requiring the news media to run statesponsored public-service announcements to reassure the public.
Young said Visit Florida is planning a marketing cam
paign as soon as Gov. Ron DeSantis lifts his stay-athome order. The campaign will try to appeal to Floridians’ “state patriotism” by vacationing in the state.
The phase after that will try to appeal to out-of-state and overseas travelers. She said parts of Visit Florida’s website are seeing 11 times the traffic that it saw during the state’s most recent disaster, 2019′s Hurricane Dorian.
“This tells us that people want to know if it’s safe to travel to Florida,” she said.
Small businesses also need additional financial help to weather the crisis and return to business, said Walter Carpenter, chairman, NFIB Florida Leadership Council
More than 75% of the businesses polled by the organization have applied for the federal paycheck protection program loans, which help companies keep employees on the payroll, Carpenter said. But only 20% of those that applied have seen any money.
“I don’t think, in reality, the PPP loans are going to be what is going to help small business survive,” he said.
Another executive, Cody Khan, who manages multiple Holiday Inn hotels near Panama City, said businesses need a more permanent financial help.
Khan said sensational media reports hurt business, much like they did following the BP oil spill in the Gulf of Mexico 10 years ago.
“Somehow we’ve got to communicate with our potential guests and our feeder markets in a way that they get the accurate information,” Khan said.
Below are the members of the Re-Open Task Force Industry Working Group on Tourism, Construction, Real Estate, Recreation, Retail and Transportation:
Dana Young, president & CEO, Visit Florida
Halsey Beshears, secretary, Florida Department of Business and Professional Regulation
Kevin Thibault, secretary, Florida Department of Transportation
Lenny Curry, mayor, Jacksonville
David Kerner, mayor, Palm Beach County
Sheldon Suga, chairman, Florida Restaurant and Lodging Association
Blake Casper, CEO, Caspers Company
Amy Schwartz, owner, Bella Bella Restaurant
Collier Merrill, president, Merrill Land Company
Philip Goldfarb, president & COO, Fontainebleau Miami Beach
John Tolbert, president & managing director, Boca Resort and Club
José Cil, CEO, Restaurant Brands International
Josh D’Amaro, president, Walt Disney World Resort
John Sprouls, CEO, Universal Orlando Resort, executive vice president, Universal Parks & Resorts
Tim Petrillo, co-founder & CEO, The Restaurant People
Dev Motwani, president & CEO, Merrimac Ventures
Chad Harrod, CEO, Harrod Properties Inc.
Walter Carpenter, chairman, NFIB Florida Leadership Council
Len Brown, executive vice president & chief legal officer, PGA Tour Inc.
Gary Lester, vice president, The Villages for Community Relations
Glen Gilzean, president & CEO, Central Florida Urban League
Max Alvarez, president, Sunshine Gasoline Distributors Inc.
Tom Crowley, CEO,
Crowley Maritime Corporation
Joe Lopano, CEO, Tampa International Airport
Ted Christie III, president & CEO, Spirit Airlines
Rick Sasso, president & CEO, MSC Cruises
Maury Gallagher Jr., chairman & CEO, Allegiant Air
AJ de Moya, vice president & general manager, The de Moya Group Inc.
Paul Anderson, CEO, Port Tampa Bay
Ken Stiles, CEO, Stiles Corporation
Bob Flowers, president, C.W. Roberts Contracting Inc.
Rob Kornahrens, president & CEO, Advanced Roofing and Green Technologies
Monesia Brown, director of public affairs and government relations, Walmart
Cody Khan, owner, Holiday Inn Resort
Matthew Caldwell, president & CEO, Florida Panthers Hockey Club.