Mover’s spotlight

Sonia V. Diaz

Senior vice president of Balsera Communications, based in Coral Gables.

Director, public relations & digital strategies at the firm.

She will oversees the development, implementation and execution of communications and branding strategies for the firm’s media relations, public affairs, public outreach, community grassroots, and crisis clients.

She started her career at Edelman Public Relations in her home state of Texas. She joined Balsera in 2011 as a senior account executive after four years at Burson-Marsteller Miami. There, she led campaigns for the Costa Rica Tourism Board to raise awareness of the country's role in sustainable tourism practices. She was president of the Hispanic Public Relations Association Miami chapter 2014-2016 and was a director for HPRA USA 2016-2017. She was on the inaugural board for ColorComm Miami and remains part of the Texas State University College of Liberal Arts Advisory Board. The Texas State University College of Liberal Arts awarded her with the Distinguished Alumni Rising Star Award in 2017.

Her past and current client roster includes UnitedHealthcare, National Hispanic Landscape Alliance, Hispanicize, Miami Beach FOP, United Teachers of Dade, and more.

Bachelor’s in modern languages and mass communications from Texas State.

A friend once told me “There are seven billion people in the world and you aren’t going to necessarily care for 99.9 percent of them. That still leaves you with the opportunity to make 700,000 friends.”