Home sellers should understand ‘off-MLS’ or ‘pocket’ listing

as big of an issue as it is in Houston. If a home is not entered into the MLS, then it does not appear on HAR.com. HAR.com typically gets between two to three million visitors in any given month. That’s a lot of consumers who wouldn’t otherwise see a property for sale. And now, HAR.com displays property listings for the entire state of Texas (check out beta.har.com). Only your Realtor can list your property in the MLS — and get it displayed on HAR.com. If there’s one place you definitely want your home to be marketed

when it is available for sale, it is HAR.com.

There are certainly other downsides to not having your home listed in the MLS as well.

The more people who see your home, the more likely you are to receive an offer — and a higher offer.

The more people who see your home, the more likely that it will sell faster.

The more people who see your home, the more likely that it will result in an offer from a qualified buyer.

As I mentioned, we are seeing many cases of multiple offers above the asking price for properties in some areas of town.

If your home isn’t on the MLS, you could be leaving money on the table.

While there are hot areas of town, there are also areas that are more “normal,” so you wouldn’t want to miss out on that one buyer who has been looking for the perfect house (yours) but they never even know it is available for sale.

For what is most people’s most valuable asset, you obviously want to receive as much as possible for it when selling.

The MLS has been called the most successful marketing tool in the history of real estate, and HAR.com is arguably the most successful marketing platform in the greater Houston area, and now packs statewide reach.

Talk to your Realtor about the MLS and why it is important to have your property included on HAR.com.