Houston Chronicle Sunday

2012 election campaign going down to the wire

Says no one knows what affect the last- minute developmen­ts revolving around the megastorm Sandy will have on voters.

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With just days to go, this is the uncallable election.

Between daily tracking polls, punditry, Intrade gambles, Nate Silver prediction­s, RealClearP­olitics averages— and hurricanes— heads are spinning with anticipati­on and angst. Who’s going to be the next president? Maybe Barack Obama; maybeMitt Romney. It could be a landslide! For either one. Or not.

Such are the discussion­s along sidewalks, over cocktails, in corridors and in checkout lines. What the heck is going on? It’s anybody’s guess.

One thing going on is informatio­n saturation that reflects but also shapes reality. To what extentmay not be knowable, but it can’t be denied that the constant barrage of analysis, projection and prediction influences the very thing — human behavior— that the quantifier­s attempt to capture.

As of Friday, Romney and Obama were within a decimal point of one another— 47.4 Obama to 47.3 Romney — in the national polling average posted by RealClearP­olitics. Over at Intrade, the prediction market, odds favored the president 66.6 percent to Romney’s 33.5 percent. RealClear put Romney’s favorabili­ty rating at 6.3 to Obama’s 3.7.

Then there’s political polling guru Silver, who consistent­ly shows Obama in the lead for the Electoral College and puts his chances of winning at 79 percent.

Combining all the above in some sort of meta- analysis, facing East while balancing on one foot and slicing carrots on the diagonal, you have to figure Obama will be our president for another four years. Then again, people are unpredicta­ble. One thing we know without a study or a poll is that people tend to like winners. Thus, when one individual seems to be leading, people don’t want to identify with the loser and so align themselves with the top dog. The perception of loser- ness lends momentum to the apparent winner.

But what if the sentiment is only toward winning- ness and not a true preference? Ever been surprised to find yourself hesitating in the voting booth? In the moment of truth, we don’t so much change our mind as recognize it.

Even though most people’s votes may indeed be predictabl­e owing to party affiliatio­n, ideology or some other reason, other more- nebulous factors also come into play.

As Paul Farhi reported in Friday’s Washington Post, studies show that emotional events related to a variety of things— even a favorite team’s recent performanc­e— can influence voting patterns to a small but measurable extent. Researcher­s found, for example, that when a hometown team wins, so does the incumbent. Basically, when people feel good, they go with the status quo.

One study cited found that in every election between 1964 and 2008, on average, a hometown victory meant a 1.61 percentage point margin for the incumbent in the team’s county. That’s not a huge number, obviously, but when the difference between candidates is a single decimal point, it can be significan­t.

Thus, Farhi proffers that should Obama win a second term, hemay owe a thank you note to Ohio State’s football team.

Themega- storm Sandy that is still afflicting several states, especially New York and New Jersey, where people are hungry and bodies are still being recovered, can’t be discounted as a factor. Notwithsta­nding New Jersey Gov. Chris Christie’s praise for Obama, New York MayorMicha­el Bloomberg’s surprise endorsemen­t of the president ( and unearthing of Romney’s suddenly unwelcome promise to dismantle FEMA), the mood of voters come Tuesdaymay not be coherent by any previous standard.

Anger at feeling underserve­d, no matter the logistical implausibi­lity of government agencies meeting somany victims’ needs at once, could turn emotions in unexpected ways. Unhappy people may even vote against their own best interests as an expression of frustratio­n. This is, of course, assuming these people can even get to the polls.

Any or none of the above could shift the course of this election. We’ll know when we know. As for the two fine men vying for this impossible job, each should remember that nomandate comes with this victory. The winner of the pie- eating contest gets more pie.

Vote— and good luck, America. Parker’s email address is kathleenpa­rker@ washpost. com.

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