Pro-bono PR goes international

The Central West Coast chapter of the Florida Public Relations Association recently embraced an exciting opportunity to globalize its pro-bono program, Mission Mavericks.

Facilitated by Caldwell Trust Co. and Sheryl Vieira, vice president of Communications and Marketing, this initiative invited members of Mission Mavericks to consult with a guest from Tanzania overseeing a conservation and wildlife center.

This collaboration perfectly aligns with CWCFPRA’s mission and enhances the Mission Mavericks program, providing tailored PR and marketing services that transcend borders to foster cross-cultural relationships and impact diverse markets positively.

The recent milestone includes a fruitful partnership with Jumanne K. Masonda, the owner of Sable Wildlife

in Tanzania. This collaboration allowed our members – Hunter Carpenter, Jodel Velarde and Nate Sweetman – to gain valuable experience in international marketing and communication strategies. Through our consultation, we provided pro-bono guidance aimed at enhancing the center’s domestic and international outreach.

Sable Wildlife Training Centre Ltd. is renowned for its commitment to excellence in educational programs and travel solutions, earning recognition as a preferred destination for both academic and leisure purposes.

During Mr. Masonda’s visit to the U.S., he engaged with various organizations to share and exchange knowledge about tourism and environmental initiatives. The organizations included Visit Sarasota, University of South Florida’s School of Hospitality and Tourism Management and Mote Marine Laboratory & Aquarium.