Startups fizzle, tech humbled
Pullbacks taking hold in many of the same areas that drew the most hype
SAN FRANCISCO — Over the past decade, technology startups grew so quickly that they couldn’t hire people fast enough.
Now the layoffs have started coming in droves. Last month, robot pizza startup Zume and car-sharing company Getaround slashed more than 500 jobs.
Then DNA testing company 23andMe, logistics startup Flexport, Firefox maker Mozilla and question-and-answer website Quora did their own cuts.
“It feels like a reckoning is here,” said Josh Wolfe, a venture capitalist at Lux Capital in New York.
It’s a humbling shift for an industry that long saw itself as an engine of job creation and innovation, producing ride-hailing giant Uber, hospitality company Airbnb and other now well-known brands that often disrupted entrenched industries.
Their rise was propelled by a wave of investor money — about $763 billion washed into startups in the United States over the past decade — that also fueled the growth of young companies in delivery, cannabis, real estate and direct-to-consumer goods.
Unlike low-cost software startups, these private companies frequently took on old-line competitors by spending heavily on physical assets and workers while losing money.
Now a pullback is unfolding in precisely the areas that drew the most hype.
Around the world, more than 30 startups have slashed more than 8,000 jobs over the past four months, according to a tally by The New York Times.
Investments in young companies have fallen, with 2,215 startups raising money in the United States in the last three months of 2019, the fewest since late 2016, according to the National Venture Capital Association and PitchBook, which track startups.
And those are not the only signs of change.
Casper Sleep, which billed itself as the “Nike of sleep” by selling mattresses online, flopped when it went public this month. Once-hot companies like Lime, the electric scooter provider, have pulled out of some cities. Others, like e-commerce startup Brandless, game app HQ Trivia and electronics maker Essential Products, are on the verge of shutting down.
There are now “frantic mini-moments of panic, as one thing after another happens,” said Roy Bahat, an investor at Bloomberg’s venture arm in San Francisco. “At some point, one rock after another will fall away from the cliff, and we’ll realize we’re not standing on anything in many, many companies.”
Many startups are sagging after a difficult 2019, when prominent “unicorns” — companies valued at $1 billion or more by private investors — fell flat on Wall Street.
Uber and Lyft, which are losing billions of dollars a year, staged disappointing initial public offerings last spring. And WeWork, the office rental firm, pulled its public offering, ousted its chief executive and cut its valuation by 80% late last year.
The retreats are being led by companies that were backed by SoftBank, the Japanese conglomerate with a $100 billion Vision Fund for investing in startups. SoftBank bet big on companies like Uber and WeWork, as well as Colombian delivery startup Rappi and Indian hospitality startup Oyo.
All have undergone layoffs in recent months.
The pullback will probably not be as severe as the dot-com bust in the early 2000s, when dozens of unprofitable internet firms failed.