‘I Heart School Breakfast’ campaign encourages families to choose breakfast at school
To encourage more families to take advantage of the healthy choices available for school breakfast, schools will celebrate National School Breakfast Week during March 5-9.
Busy weekday mornings make it a challenge for many families to find time for a healthy breakfast. However, US Department of Agriculture data show that more and more students are starting their day with a nutritious breakfast in their school cafeterias.
The School Breakfast Program currently serves more than 14 million students every day. Studies show that students who eat school breakfast are more likely to:
• Reach higher levels of achievement in math
• Score higher on standardized tests
• Have better concentration, memory and alertness
• Have improved attendance, behavior and academic performance
• Maintain a healthy weight
The National School Breakfast Week (NSBW) campaign theme, “I Heart School Breakfast,” reminds the entire school community that school breakfast provides a healthy and energizing start to the day for students. Students will be encouraged to show their enthusiasm for “I Heart School Breakfast” from March 5-9 with special menus, cafeteria events and more.
“A healthy breakfast at the start of the day is one way to ensure students are getting the best education possible,” the School Nutrition Association said. “National School Breakfast Week helps us educate parents and students about all the healthy, great tasting, and appealing choices we offer.”
Schools serve hundreds of breakfast meals daily through the federally funded School Breakfast Program. School nutrition professionals prepare breakfast and lunches every day that meet federal nutrition standards – limiting fat, calories and sodium – while encouraging students to choose from the fruits, vegetables and whole grains offered with school meals.
The “I Heart School Breakfast” campaign is made possible by the School Nutrition Association and Kellogg’s. Parents and students can follow the fun on Facebook. com/TrayTalk using the hashtag #NSBW18.