Dayton Daily News

Area employers still seeking seasonal help

With fewer needing jobs, companies brace for holiday onslaught.

- By Holly Shively Staff Writer

Hundreds of seasonal jobs remain open in the region as retail stores and delivery companies prepare for the push of holiday spending expected in the next month.

Amid a healthy economy with low unemployme­nt and more disposable income, retailers, delivery companies, distributi­on facilities and fulfillmen­t centers are having a tougher time finding employees than past years.

While fewer people are looking for a job, the employers need more workers to handle the expected up to 4.8 percent increase in spending to more than $720 billion this holiday season.

“(Retailers) are looking to hire extra people all the way up until the middle of December,” Uni-

versity of Dayton marketing professor Riley Dugan said.

Even after the holiday, those seasonal employees will have work in processing returns and spending from gift cards, Dugan said.

Just about every area retailer — from the most discounted stores to the highest-end carriers — is looking for extra hands. Local retailers like Ollie’s Bargain Outlet, Target, Victoria’s Secret and dozens of others still have job postings for seasonal associates.

Local distributi­on centers and delivery companies also need workers, with the Kohl’s Distributi­on Center in Monroe looking for more than 3,300 seasonal workers, UPS hiring 100,000, FedEx adding 55,000 jobs and the L Brands call center in Kettering hiring 2,000 workers.

Nationally, holiday job posting for the year had surpassed 704,000 as of mid-October, up from the record 696,000 jobs set in 2014, according to outplaceme­nt firm Challenger, Gray & Christmas.

Those jobs are competing with other full-time openings as a majority of workers prefer long-term jobs over seasonal part-time work, said Miami University economics professor William Even.

In Dayton, the unemployme­nt rate is 4 percent, which is lower than Ohio’s unemployme­nt rate of 4.6 percent in September. And that’s good for the local economy, with more people earning a living wage and fewer in need of government assistance, said Dayton Area Chamber of Commerce executive vice president Chris Kershner.

“However, a low rate can also make it difficult to hire seasonal employees,” Kershner said. “Applicants should do their due diligence and consider the entire job and benefit package and post-seasonal hiring employment opportunit­ies.”

Employers are adding those incentives to attract seasonal workers.

UPS announced it would bring 35 percent of seasonal workers on for permanent positions, and other retailers like Target announced wage increases. Macy’s is offering both seasonal and permanent employees quar- terly incentives for reaching goals and Kohl’s upped its employee discount from 15 percent to 35 percent.

“The reason that they’re doing that is not because of the generosity of their own hearts,” Dugan said. “It’s just simply because there’s so much competitio­n.”

But retailers, distributi­on centers and delivery companies will find enough holiday help among people who weren’t typically looking for work, Dugan said.

“There might be a large pool of, say, students out there who normally aren’t looking for work because they’re going to school, but during the holiday season might say, ‘you know what, I kind of could use some extra cash to buy some gifts for my family,’ ” Dugan said.

Retirees looking for some extra dollars, those already employed who want to pick up weekend shifts and some stay-at-home parents may also pick up seasonal jobs this holiday season, according to several experts.

 ?? TY GREENLEES / STAFF ?? Kohl’s employee Mariah Nooks (left) helps new hire Zaria Carson at the Centervill­e store. Kohl’s has upped its employee discount from 15 to 35 percent in hopes of luring workers.
TY GREENLEES / STAFF Kohl’s employee Mariah Nooks (left) helps new hire Zaria Carson at the Centervill­e store. Kohl’s has upped its employee discount from 15 to 35 percent in hopes of luring workers.
 ?? HOLLY SHIVELY / STAFF ?? Target, which recently announced wage increases, is among companies hiring for the holidays.
HOLLY SHIVELY / STAFF Target, which recently announced wage increases, is among companies hiring for the holidays.

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