Captain Tom Moore’s family applies to trademark name
CAPTAIN Sir Thomas Moore’s family has applied to trademark his name to ensure it can only be used for charitable purposes and not by fraudsters trying to cash in on his new-found fame.
The 100-year-old war veteran attracted worldwide attention after he raised more than £30million for the NHS when he completed 100 laps of his garden before his 100th birthday at the height of the Covid-19 crisis in April.
However, his charitable work meant his daughter, Hannah Ingram-Moore, and son-in-law, David, have struggled to read the thousands of emails the family receives each day.
They have applied for three different trademark protections of versions of his name to help minimise the risk of anyone using it deceitfully, The Sunday Telegraph can reveal.
A spokeswoman for the family said they were receiving 3,000 emails a day with some suggesting how they could use Sir Tom’s name to raise money.
“There have been a lot of requests to Sir Tom’s family to create products with Sir Tom’s name on it, claiming some of the proceeds would go to charity,” she said. “However, the family cannot vet all these emails, so they wanted to make sure Sir Tom’s name or face only appears on those products or items he would be happy with. They sought some expert advice and were advised to get a blanket trademark application in an attempt to protect him.”
The couple made an application to trademark “Captain Tom”, “Captain Tom Moore”, and “Captain Sir Tom Moore” for items including books, DVDs, calendars, mugs, coasters, footwear, clothing and hats. They are also applying to have those names protected for charitable fundraising activities and sponsorship.
The Prime Minister said he had provided Britain with “a beacon of light through the fog of coronavirus”.