BEAUTY NEW MASCARA LAUNCHES

FOR everyone who thinks lipstick descriptions are loaded with erotic undertones, check out how mascaras are described and named.

‘Super-intense, long-lasting, able to touch up time after time’. So far so hot and heavy. There is a Monsieur Big – naturally irresistible which promised a long-lasting relationship (don’t they all) not to mention Bad Gal, Perversion, Caution Extreme, Sumptuous Rebel and Climax Mascara in Explicit Black.

This is transgressive stuff, generally but not exclusively of the Noir persuation. Increasingly there is a lot of blue which brightens, and browns which are more flattering on an older or pale complexion but in the main these mascaras are neither shy or retiring.

Once you get over the innuendo-laden metaphors of their impressive lengthening, separating and thickening abilities they’re indeed excellent at defining your best assets. Think of them as make-up with benefits.

lSisley So Volume Mascara in Deep Black, Deep Brown and deep Blue (pictured), at Sisley, John Lewis and House of Fraser Benefit Bad Gal Bang in Brightening Blue, £22, at Benefit, Boots, Debenhams and House of Fraser lLaura Mercier Caviar Volume Panoramic Mascara in Black, £22, at Space NK, John Lewis and Harvey Nichols

Tom Ford Emotionproof Mascara in Noir, £38, at John Lewis, House of Fraser and Harvey Nichols lUrban Decay Perversion Waterproof Mascara in Black, £21, at Urban Decay, Debenhams and House of Fraser lDior Diorshow Pump ‘N’ Volume HD Mascara in Black, £28, at Dior, House of Fraser, John Lewis and Debenhams lEstee Lauder Sumptuous Rebel Length + Lift Mascara, £26, at Estee Lauder, House of Fraser and John Lewis

lNARS Climax Mascara in Explicit Black, £26 at NARS, House of Fraser and Space NK Hourglass Caution Extreme Lash Mascara in Black, £25 at Space NK, Harvey Nichols, Feel Unique and Cult Beauty lLancome Big Monsieur Mascara in Big Is The New Black, £21.50, at Lancome, House of Fraser, Debenhams and John Lewis

STOCKISTS:

BENEFIT (WWW.BENEFITCOSMETICS.COM) BOOTS (WWW.BOOTS.COM)

CULT BEAUTY (WWW.CULTBEAUTY.CO.UK) DEBENHAMS (WWW.DEBENHAMS.COM) DIOR (WWW.DIOR.COM)

FEEL UNIQUE (WWW.FEELUNIQUE.COM) HARVEY NICHOLS (WWW.HARVEYNICHOLS.COM) HOUSE OF FRASER (WWW.HOUSEOFFRASER.CO.UK) JOHN LEWIS (WWW.JOHNLEWIS.COM)

LANCOME (WWW.LANCOME.CO.UK) NARS (WWW.NARSCOSMETICS.CO.UK) SISLEY (WWW.SISLEY-PARIS.COM) SPACE NK (WWW.SPACENK.COM)

URBAN DECAY (WWW.URBANDECAY.CO.UK)