Which supermarket gives customers the best price and deals?
The latest Which? data has revealed shoppers can save more than £36 by switching supermarket.
Every month the consumer champion compares the average prices of a shop, consisting of popular groceries at eight of the UK’S biggest supermarkets.
In May, the cheapest supermarket for a shopping list of 69 items was Aldi, where the groceries cost £121.56 on average across the month.
Waitrose was £158.13 – a difference of £36.57 compared to Aldi – that is 30 per cent more.
Full table of results for May – based on 69 items.
Aldi – £121.56
Lidl – £124.88
Asda – £137.91
Tesco – £138.84
Sainsbury’s – £142.33
Morrisons – £144.36
Ocado – £147.64
Waitrose – £158.13
With ongoing pressure on household budgets, we spoke to managing director of buying at Aldi UK Julie Ashfield, who shared insight on how shoppers can save even more money:
Look out for red stickers
Instead of yellow stickers, Aldi uses red stickers to highlight its reduced food. Aldi marks down perishable products such as bread, meat and produce by 75 per cent on their last day of life. Items such as rice, pasta, cereal and tinned food may also be marked down by 30 per cent if the packaging has been damaged.
The times that items are reduced vary by store and are sold on a firstcome, first-served basis.
Do not ignore own brands
You might be missing out on products that are a fraction of the price if you only shop for branded goods.
Most of the products at Aldi are own-brand – and it has won hundreds of awards for them this year alone.
For example, parents voted Aldi’s Mamia range Best Parenting Brand of the Year at the 2024 Loved By Parents Awards, while Aldi’s Haysmith’s gin – at less than £15 – beat gins that can cost more than £40 to be named best in the UK at the World Gin Awards. Do not miss out on regular deals Aldi sometimes offers Specialbuy discounts on anything from electricals to garden furniture. Specialbuys are released every Thursday and Sunday.
Keep up-to-date with Specialbuys through online leaflets or by signing up to Aldi’s newsletter at https:// www.aldi.co.uk/newsletter
There are also fortnightly Super 6 deals on seasonal fruit and veg, deals on meat Specialbuys, as well as Wine of the Week offers, with savings some weeks of as much as 65 per cent.
These are promoted in leaflets instore so you can always know what’s coming.
Listen to independent bodies when it comes to price
There’s lots of noise around price at the moment, so rather than listen to what all the supermarkets are saying, look to independent bodies like Which? or other price comparison sites to see where you can get most for your money.