3 STEPS THAT TRANSFORMED SKINCARE

CLINIQUE 3-STEP, launched 1968, from £20

THE three-part regime, developed by respected dermatologist Dr Norman Orentreich and Estee Lauder executive Carol Phillips in 1968, comprises a facial soap, four liquid exfoliators of increasing strength, and a pale yellow moisturiser for all skin types.

Fragrance-free and allergy tested — unheard of in those days — it introduced the concept of exfoliation to the masses, was the first nationally available dermatologist’s range and, as such, revolutionised the entire cosmetics industry.

Customers were given an on-counter analysis using a ‘computer’ that had more in common with an abacus, and prescribed the specific soap and lotion for their needs.

In 3-Step, Clinique also introduced the concept of functional premium skincare for the masses, and its packaging — clean, stylish and minimal — was photographed in a series of iconic advertisements without model or figurehead, cleverly appealing to all women, regardless of age, colour or skin type. The core message — three quick steps for better skin — proved enormously successful and provided the basis for an entire brand of problemsolving cosmetics.

Clinique is my first love, and sparked my enduring passion for skincare. Like every woman I know, I have many of Clinique’s products on my bathroom shelf and dressing table, yet I haven’t used its iconic and revolutionary 3-Step skincare system for decades.

But I still give it huge credit and reverence, because 3-Step represents a moment of awakening and explosion in curiosity and knowledge.