This is not just a design ... it’s an M& S design
A design student has beaten off tough competition from around the UK in a collaborating contest celebrating wool by retail giants M& S.
Hannah Sosna, 26, from Ayr, has now been offered a four- week work placement within the M& S Menswear Design Team after her design was hailed the winner.
Third year design students at University of Westminster were invited to explore and celebrate the sustainable and versatile properties of wool by designing garments that could complement future M& S Menswear collections.
The competition saw the university team up with M& S and Campaign for Wool to mark the 10th anniversary of Wool Week.
Hannah’s winning design comprises of a double- breasted wool blazer, wool fatigue trousers and a merino wool panel t- shirt.
Since being chosen as the winner, Hannah, a former Belmont Academy pupil, has been involved in the development of the samples of her design, which will be showcased digitally during Wool Week by Campaign for Wool.
Hannah said: “The world took a bizarre turn when I was investigating my design approach to the competition.
“Suddenly I was home in Scotland with very few resources but a lot of time at my disposal.
“Spending most of my days watching old films, I quickly realised exactly where I would look for my inspiration: classic movies.
“To me, M& S is a classic brand with tradition and quality at its core, therefore, I think it’s fitting that I look back at these outstanding movies and ask myself, how can I explore this aesthetic and design ethos today and develop it for the contemporary man?”
Karen Hall, Head of Menswear Design, said; “The Campaign for Wool competition was of great interest as it is so important to support and develop young designers.
“Hannah’s design caught our eye as she added modernity to heritage pieces, incorporating wool in new and exciting ways, whilst aligning with M& S brand handwriting.
“Since choosing Hannah’s design as our winner, we have offered her a work placement with our in- house design team, so we can further explore her creative aesthetic together.”
Hannah’s design caught our eye as she added modernity to heritage pieces