ANDY PALMER, CEO, ASTON MARTIN
What does an Aston Martin IPO mean to Autocar readers and the product plan?
“In the immediate future, not a great deal. When you go to an IPO, you sell a story. Our plan is well known: seven cars over seven years with sevenyear product cycles, copy, repeat. We’ve now got a level of acceptance that our plan is legitimate and supported by those people buying. They approve of the plan. I’ve been very vocal on the plan. Some say it’s very ambitious. City experts look at it next to different companies and the principle of the story and vote with a valuation.”
Ferrari offered an IPO in 2015 and has since doubled in value. Does that give you encouragement?
“Ferrari is the only real comparison. It has helped us. Ferrari has shown that a car company can exist and compete in the luxury space and have value. I don’t have to prove it again, as Ferrari has proven it. We’re going further than Ferrari by having a car in all key luxury and high-performance segments. We cover models by Bentley, Rolls-royce, Lamborghini and Ferrari as a one-stop shop.”
Does this leave Aston Martin open to a takeover from another car maker?
“We’re actually more vulnerable today. One company has only got to convince one or two shareholders, get them to agree, and then they’ve got over half the company. Going public, we have tens of thousands of shareholders, and we’re protected on some effects. You could acquire shares by stealth, but when you get to 3% you’d have to declare. We’re aware of predators, but I’ve said to my team to make the company as valuable as possible so they can’t afford us.”
Who would you describe as predators?
“Aston has always been a jewel, but we’re quite different now with Daimler as a shareholder. [Daimler owns 5% of Aston and supplies it with Mercedes engines and components.] But with that, we’re a bit of a poison pill: if other car makers come in, Daimler can consider them a rival and not supply parts. Of our initial 25%, we’re looking for long-term investors.”
Is the IPO designed to raise money for Aston Martin?
“It’s not to raise money for us. All funds are secured and this is more for shareholders to get a return on their investment. It’s also about bringing good governance to the company, so we can have success in our second century. I hope to leave a legacy behind, with an independent chairman and board, a structure that is secure and stops us making the mistakes of the past.”
How significant is this IPO announcement for Aston Martin?
“This is huge for the company, but also huge for the country. We’ll be the only car company on the FTSE, the only one independent and British owned. Other car makers are owned by foreign car makers and owners. We’ll be owned by the British public. We hope what we’re doing is something that the country can be proud of, something to give to young engineers and craftsman and give people the same opportunities this industry gave me in 1979.”