‘MY PARENTS REBUILT THEIR LIVES WITH Dh5,000 IN SAVINGS AFTER THEIR HOUSE BURNT DOWN’
▶ Disaster helped Neelam Keswani understand the importance of having a rainy-day fund, writes David Dunn
Neelam Keswani is the founder and managing director of Glamazle. com, a beauty e-commerce platform she launched after not being able to find the brands that she loved locally.
The Dubai-born Indian, 40, previously worked with discount-related businesses The Entertainer and Cobone, as well as electronics shopping site ALshop.com.
Ms Keswani lives with her business partner and husband of two years Roshan Harief, who is also Glamazle’s web developer, in Dubai Silicon Oasis.
QHow did your upbringing shape your attitude towards money?
AMydad came from India to Dubai by boat in 1965 and worked in the import and export division of a company for 52 years. My mother was a homemaker. We had new clothes only twice a year – on our birthday and on Diwali – because we were four children, and my dad did not have a big salary. He was taking care of his brother and his family and also trying to build a home in India, where he could retire. So, we lived a very fixed, budgeted life. Having said that, he made sure we had everything in terms of education.
When he gave my mother money, she would save it in small bags and keep them inside wardrobes. It happened before my birth, but one Diwali, the house burnt down. My mum had saved up Dh5,000 and everything in the house was gone, except for that and her passport. She gave this money to my father and that is how they rebuilt their life.
My mum kept giving me this as an example every time I received a bonus. I am a strong believer that it is very important to save for a rainy day; you
don’t know what is around the corner.
How do you save?
I have money in savings accounts in different banks, and National Bonds. I also have physical gold. I bought gold bars in 2011 and 2012 when it was about $1,500 an ounce. This year, the gold price went crazy. I waited until it went up to $1,950, sold most of it and made a lot of cash. That has gone into a villa in India. We invested a lot into making it bigger. That is going to be our home, if ever we decide we want to retire there.
When did you earn your first wage?
At 18. My first job was with Gitex. I used to do promotions for a phone company. They would pay me Dh750 for
the week – at that time, it was a lot of money. I did that for two years and was studying as well. Then, I found a job in a bank. They paid me Dh1,800 a month.
What prompted you to create Glamazle?
I realised it was time to do something for myself. At the end of 2014, I decided to part ways with ALshop. My then boyfriend, now husband, told me: “You have done so much for many people, you have made many people rich; why can’t you do this for yourself?”
When I started, it was supposed to be a pet website, but I had no knowledge about pets. I love make-up and beauty. I am a certified make-up artist. There was a huge demand for brands not available here. So, it was time to take this and make
it my business. We started the venture from my bedroom. Now, I am happy that I am contributing to the economy that has given me everything.
Has it been your best investment?
Yes, for a lot of reasons. The main reason is that I love makeup. I am doing something that makes others happy.
We are self-funded. Only this year, we have decided to look for outside funding to grow the business maybe five or 10 times bigger.
Did your shopping habit change without the corporate salary?
It did. I was on very big salaries. I was living with my parents; the rent and food was paid for. All the money I was making was for myself, so I would go out
and spend. If I liked a T-shirt, I would buy all colours in it. I pampered my sister the same way. That attitude has changed massively. I have reduced my impulse buying. My bags have not crossed three digits (in terms of price) in the past four years.
What is your attitude to spending now?
Every time I spend, I make it a mission to save double that amount. I changed the way I spend. I realised it is no longer important to buy a Louis Vuitton bag; I can do with a non-branded bag. I have no need to spend Dh8,000, I can spend Dh800.
I have done a lot of these changes because at the end of the day, I am making money to grow this business further. I have to make money not only for myself, but also for the people who work for me.
What have you previously splurged on?
Shoes – I have 50 to 60 pairs, handbags and watches. I am also a hoarder of sunglasses. We are moving from a one-bedroom to a two-bedroom (apartment) because my husband thinks my things need a room for themselves.
But I also like to build memories. I did not have the big fat Indian wedding; we were married in court instead. I would rather take that money and spend it on a fantastic holiday.
Is there anything you regret spending on?
In 2008, I invested in property in Dubai that ended up not being built and lost a lot of money. I am very careful about spending on property now. Since I took that massive hit, I became very aware of how I spend. It is a buyer’s market now, so we have been contemplating buying for investment, for renting out, but until you see the property, do not pay for it.
Has the pandemic affected your business?
Make-up sales dropped by 90 per cent, but skincare flew off the shelf. Our orders were soaring. A lot of people had a lot more time for body scrubs and to change their routine. I realised a lot of people were buying because it was making them happy, shopping online to make them feel more normal. It was retail therapy.
Have you raided your savings recently?
We just changed our car. We traded in our Ford Explorer for a Nissan Patrol. We are both outdoor people. We reached six years in the business and saw a great deal for the 2019 model. We needed to do it for ourselves. It gives us motivation, a booster; now we have to earn all that money back. Also, in March, my mum had a stroke. We had to pay hospital bills.
If you won Dh1 million, what would you spend it on?
We have nieces and nephews. I want to put money into a college fund for all of them. I did not have the opportunity to study a lot.