ECHO CHAMBER

A glossary by Noura Hawilo, founder of Echo

Immersive experience: Immersive experiences stimulate our senses; they draw us in, transport us to another place and keep us in the moment.

Wearable technology: A category of devices that can be worn by a consumer and often include tracking information related to health and fitness. Other wearable tech gadgets include devices that have small motion sensors to take photos and synch with your mobile.

Intimate technology: Refers to systems that colonise our bodies, influence our behaviour and define our identity. Think of brain implants and biocultured heart valves.

Generative design: A form-finding process that mimics nature’s evolutionary approach to design. It can start with design goals and then explore innumerable possible permutations in order to find the best solution.

Experiential marketing: Also known as engagement marketing, experiential marketing is a strategy that directly engages consumers, inviting and encouraging them to participate in the evolution of a brand or a brand experience, rather than looking at consumers as passive receivers of messages.

Multisensory integration: Also known as multi-modal integration, this is the study of how information from all the different sensory modalities, such as sight, sound, touch, smell, self-motion, as well as taste, may be integrated into the nervous system.

Sustainable automation: Solutions that minimise negative environmental impact, and conserve energy and natural resources. They are safe for employees, communities and consumers, and are economically sound.