Baskin-Robbins signs agreement with Dubai Parks and Resorts
dubai — Over 800 Baskin-Robbins outlets in the GCC will promote Dubai Parks and Resorts, the largest integrated theme park destination in the region. The theme park and the ice cream chain have signed a partnership to this effect.
As a strategic partner, Baskin-Robbins will have exclusive rights as the sole ice cream franchise at the Dubai Parks and Resorts’ four theme parks: Motiongate Dubai, Legoland Dubai, Legoland Water Park and Bollywood Parks Dubai.
Mohammed Abdullatif Galadari, director of Galadari Brothers Co. LLC, the licensee of Baskin-Robbins in the Middle East, said: “Ice cream and fun go hand in hand, so we are pleased to partner with the Dubai Parks and Resorts to bring Baskin-Robbins’ delicious range of ice creams to guests at their renowned theme parks.
“We are also excited to collaborate on bringing some of the excitement of the theme parks into our Baskin-Robbins shops across the region.”
Ahmed Al Rayyes, chief commercial officer, DXB Entertainments, said: “We are delighted to sign a strategic agreement with one of the most popular ice cream makers in the world to create fun and memorable experiences for our guests. This agreement is part of our ongoing and successful efforts to collaborate with leading consumer and travel brands to enhance the guest experience and market our destination.”
Dubai Parks and Resorts has something for everyone across four themed parks. Visitors can enjoy thrilling rides and meet their favourite movie characters like Shrek or Po of Kung Fu Panda, escape to the fantasy world of the Smurfs or enjoy nail-biting roller coaster rides and other interactive shows at Motiongate Dubai
Bollywood Parks Dubai, the world’s first and only Bollywood themed attraction, features some of the greatest Bollywood blockbusters. Guests can enjoy a spectacular, Broadway-style Bollywood musical and the chance to meet well-loved movie star look-alikes such as Shah Rukh Khan or Amitabh Bachchan.
Families can enjoy actionpacked, water-based activities, including thrilling rides on 20 water slides and attractions at Legoland Water Park. Children aged between 2-12 years and their families can enjoy a fun mix of indoor and outdoor rides, attractions, and building experiences at Legoland Dubai.
Guests can also journey through time and experience the street ambiance, theatres and cuisines from four distinct eras at Riverland Dubai, the gateway to Dubai Parks and Resorts.
We are excited to collaborate on bringing some of the excitement of the theme parks into our Baskin-Robbins shops across the region.”
Mohammed Abdullatif Galadari, director, Galadari Brothers Co. LLC