Communication forum to begin in Sharjah in March
sharjah — Influencers from across the world will descend on Sharjah to participate in the twoday International Government Communication Forum 2018 (IGCF), which will begin on March 28 at the Expo Centre.
Organised by the Sharjah Government Media Bureau, the forum will be formally inaugurated by His Highness Dr Sheikh Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah. The IGCF, which was launched seven years ago, has increasingly focused on women and young people and highlighted their essential roles in government communication across the world in general and in the UAE in particular.
This year, the forum will focus on the contemporary challenges of government communication in the region and the world, and explore solutions which can enhance communications in the future. The IGCF will draw a roadmap to improve general communications for a better world in which all nations can enjoy social justice, equality, prosperity and progress.
Through the participation of global influencers, including presidents, prime ministers, CEOs, technology leaders, academics and media experts, the IGCF will discuss the state’s interaction with their communities.
Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Sharjah Media Council, said that sharing experiences and interacting with such leading authorities and experts can bring new visions on how to ease communication process between governments and the public and offer unified key messages that are both clear and concise.
He noted that the forum’s focus on the digital millennium will highlight key social media channels and applications in government communication and their increasing role in overcoming the challenges posed by traditional communication channels.
The IGCF 2018 will include five main sessions and five side sessions, in addition to interactive dialogue with speakers and specialists in government communication. Dedicated workshops will be held to provide students of mass communication with an opportunity to gain industry insights.
The main sessions are titled: ‘Governments ... Responsibilities and How They Fit in the Age of Digital Communities; Better Public Communication for a Better Country; The Role of Government Communication; The Future of Digital Communication in the Digital Age; and The Current State of Government Communication and Building Flexible Strategies’.
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