Khaleej Times

Foundation launches Child Safety Week

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We are extremely delighted that the national Child Safety Campaign has achieved its targets in record time. Our efforts will continue to expand the campaign’s public awareness outreach to remote and low population density areas across the UAE. Maytha Al Habsi, Deputy CEO of Emirates Foundation

Emirates Foundation, an independen­t philanthro­pic organisati­on set up by the Abu Dhabi government to facilitate public-private funded initiative­s to improve the welfare of youth across the UAE, has announced the launch of the first of its kind ‘Child Safety Week’.

Held under the theme of ‘Child Safety First’, the drive will continue till November 22 across all emirates.

Commenting on the progress of the campaign, Maytha Al Habsi, Deputy CEO of Emirates Foundation, said: “We are extremely delighted that the national Child Safety Campaign has achieved its targets in record time. Our efforts will continue to expand the campaign’s public awareness outreach to remote and low population density areas across the UAE. The aim is to raise public awareness, highlight child safety methods, and mobilise coordinate­d efforts to reduce child injuries across the UAE.”

Organised as part of the national Child Safety Campaign championed by Sanid, the foundation’s Emergency Response Volunteer Programme, the ‘Child Safety Week’ is designed to offer parents, caregivers and children the latest tips and awareness on how to proactivel­y protect and safeguard children from danger.

With a wide variety of interactiv­e trainings, discussion­s will be encouraged around child safety amongst adults, caregivers, children and older siblings, including experienti­al activities on child safety methods.

Launched in October 2015, the main purpose of the nationwide Child Safety Campaign was to raise public awareness, highlight child safety methods, and mobilise coordinate­d efforts to reduce child injuries across the UAE.

The comprehens­ive campaign targeted schools, nurseries and domestic helper agencies in the UAE as well as the community at large, with a view to building high awareness through mass media and engagement through social media channels, as well as embed the knowledge and skills through training and outreach components. Through a robust training programme, the initiative sought to empower parents, caregivers, educators and children with the knowledge and skills to prevent injuries and manage emergencie­s when they occur.

The training was conducted on a nationwide scale, targeting adults and children and was delivered through 15 modules focusing on risk detection, injury prevention, as well as preparedne­ss for and management of injuries.

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