MEET DUBAI RAP CREW SHILLA 050
Their new single ‘050 Cypher’ is out now in the UAE
You can spit fire with your words; that’s the power of rap. The rhymes are born on the street, grown on the flames of unspoken emotion. Until they wrench themselves free.
And that’s how you break the world.
The gift of this gab is found in speckles around the globe — it requires a special something; a message, articulation, rhythm and great timing.
In the UAE, while there’s always been the talent, it’s finally time for the scene to surface and make itself known. Home-grown ‘community’ — the members refuse to call themselves a group — Shilla 050, is experimenting with Dubai rap, a commentary on the society it is exposed to. The members — Vikyath, Solo, Vardhaman, R3P, Josh Couto and Badri — talk about everything from depression to financial troubles on their tracks.
Shilla 050’s members identify as solo artists with individual tracks who are, for the moment, collaborating to rev up the Middle East rap scene.
Ahead of their latest release, 050 Cypher ,we spoke to them about their origin stories, the Gully Boy influence, and their fascination with the number ‘050’.
WHY SHOULD YOU REMEMBER THE NAME?
It’s derived from Deira slang. Or Old Dubai street talk. “And 050 is the original 3 digits for mobiles numbers in UAE. Running through our 9-5 jobs, music is something that has brought us all together and keeps us going,” explains Murtaza Badri (Badri), whose record includes a number called
Dubai to Bridgeside.
THE LANGUAGE OF RAP
Conventionally, the world knows of rap in English. Shilla 050, however, tap into their own heritage: a mix of Urdu and Hindi and English — and a mishmash of the two, Hinglish.
When most of these men discovered rap, they were in their late teens/ early 20s, and the music came in waves of English: Tupac, Biggie and later, Eminem. They would concoct their own schemes in their heads or on little rustles of paper kept away from prying eyes. They’d share their bursts of poetry with close friends and family, and that was about it. They all admit to having no real ‘career expectations’ — that is until they were exposed to rap in Hindi.
THE DESI RAP SCENE
While in the Subcontinent there have been famous poets and beautiful couplets, they have perhaps not unloaded on their audience with all the tact of a bazooka inches from the face. This is until Divine and Naezy made inroads into the mainstream with music that was featured in Ranveer Singh’s Gully Boy.
“The rap scene in India has been there since years but not really noticed or was given importance because [the] majority didn’t understand what it was,” says Vikyath, whose songs include Sab Khair Hai, which speaks of hardships faced by workers in Deira. “People were exposed to commercial rap music in Bollywood but that was more like a filler in a pop song. The idea of poetry on beats didn’t really please the commercial music-loving audience. For them rap was just saying Yo-Yo and doing weird hand gestures. Now that there is a movie on it that highlights what it’s all really about, people have started giving it the respect it deserves,” he adds.
For Rudolph (R3P), his music was — pardon the pun — divine intervention. He explains: “I used to write a lot rhymes, poetry, not the Shakespeare sort but just to vent out my feelings and stuff. So it was always writing but I was never publishing it online or anything. Just for myself. 2018 was one of my toughest years — professionally, personally, financially; everything. It really put me down, to the point where I actually started taking depression medicines. I happened to hear just through the shuffles of YouTube
Farak from Divine. And I just stopped the car and heard that song twice and something just happened to me ... I just started to cry.”
THE NEW SONG
The new song is called
050 Cypher; it’s an introduction to members Vikyath, Solo, Vardhaman, R3P, Josh Couto and Badri, some of whom rap and some of whom are beat producers. A cypher is a situation where a group of artists come together and one by one show the others around the ring what they are about. The 050 is an ode to the collective’s Dubai roots.