MAKEUP MATTERS

We speak to indie makeup brand co-founder William Smolen about personal style, being the best version of yourself, and how social media is affecting the makeup world

Do what you love because it’s going to be a really long road and you need to enjoy the process.” William Smolen

Do we need to know about another makeup brand? It’s a legitimate question, especially here in Dubai where every girl (and even guys at this point) have a pretty impressive education when it comes to makeup. I would be shocked if anyone in Dubai hadn’t heard of or knew one or two makeup trends, for example the cat eye (as revived by Adele) or countering (everyone is thanking the Kardashians but you should technically thank Leonardo Da Vinci for creating the sfumato technique – Google it). All of us know of a (and might be sick of) a regionally based beauty and makeup vlogger. So, let’s repeat our question - why do we need to know about, yet another, makeup brand?

Well, because this one is different, that’s why. Increasingly bombarded with international brands, names that have great historical and cultural heritage, brands whose ambassadors grace their advertising posters with the same elegance and poise they grace the films they star in and the stages they perform on, you’d think that would be enough. We don’t, we need more. A couture dress isn’t made for everyone, but it can inspire anyone. And makeup is about inspiration, aspiration and it’s about discovery. Next time you’re walking through Harvey Nicholas, as you pass by the makeup counter you know well, we encourage you, no, in fact we implore you, to stop by the new kid on the block. You’ll want to meet her, she’s pretty cool if you ask us.

MAKE BEAUTY is a cult New York based makeup brand that literally has us