Bangkok Post

Everybody but the US wins with Apple tariff deal

- TIM CULPAN Tim Culpan is a Bloomberg Opinion columnist covering technology. He previously covered technology for Bloomberg News.

News that the US government accepted some and rejected other tariff-exemption requests by Apple Inc offers a veneer of triumph both for Tim Cook and President Donald Trump. As a result of the decision, the company could have to shell out more for components of the Mac Pro. It also means the victors from this charade are neither Texas — where the computer will be assembled — nor China, where the parts will be sourced. More likely, countries such as Vietnam, Mexico and Taiwan will reap the spoils, as they’ve done throughout the trade war.

Companies including HP Inc and Dell Inc have been looking to shift their supply chains as the Trump administra­tion tries to wean American companies from their reliance on Chinese suppliers. Officials have also allowed companies to apply for exemptions.

According to the US government, these exclusions are granted based on three factors:

Whether the item is available only from China, and whether it (or a comparable product) is available in the US or a third country;

Whether the additional duties on this item would cause severe economic harm to the applicant, or other US interests;

Whether this item is strategica­lly important, or related to Chinese industrial programmes;

Yet a look the Mac Pro components that made the cut and those that didn’t shows just how random this game really is.

Accepted: Structural frame for an automatic data processing machine comprised of stainless steel vertical bars, aluminum top bridge plate and bottom plate, and stainless steel feet. Translatio­n: No tariff on the Mac Pro frame.

Rejected: Modular caster wheel assembly. Translatio­n: Tariffs to be paid on the Mac Pro’s optional wheel set.

The revelation that Apple cannot sculpt a few feet of metal must be a disappoint­ment to Trump.

A metal PC case probably won’t advance China’s semiconduc­tor industry, but the notion that Apple cannot source that “stainless steel space frame” anywhere in the world but China beggars belief. Given that the US is known to churn out civilian, military, and interplane­tary aircraft, the revelation that it cannot sculpt a few feet of metal to hold an 18-kilogramme computer must be of profound disappoint­ment to Donald Trump’s America.

The list of five items that were rejected reveals something else, too: Not one of them is deeply dependent on China as a supplier. Denied from exemption are a data cable, a power cable, a central processor heatsink, a printed circuit board and that wheel assembly.

One possible provider for the power cable is Taipei-based Delta Electronic­s Inc, which already supplies to Apple from factories in China, Taiwan and Thailand. It plans to invest US$1.8 billion (about 55.1 billion baht) in Taiwan to boost production and R&D.

Delta is part of a growing repatriati­on trend: When Inventec Corp, a maker of laptops and Apple Airpods, realised that making US-bound computers in China was a liability it choose to move its factories out — not to the US, as Mr Trump intended, but to Taiwan.

Apple’s data cable, meanwhile, could be sourced from Taiwan’s Cheng Uei Precision Industry Co, also known as Foxlink, which has factories in Taipei as well as Vietnam, India, Myanmar and the US.

The remaining items on Apple’s tariff list are rather generic, meaning there are dozens of firms Apple can turn to. While most alternate suppliers are expanding their non-China footprint, few are raising their US presence.

Mexico, for example, was home to seven Apple sourcing factories in the company’s 2018 Supplier Report published this year, compared with just three sites two years earlier. Even China’s GoerTek Inc is considerin­g making Airpods in Vietnam, Nikkei reported in July, a move that would skirt US tariffs without creating American jobs.

That Apple even bothered trying to get tariff exemption on a set of wheels tells us that it didn’t try very hard to buy them anywhere else. It also shows the company expects that the low volume of Mac Pro shipments wouldn’t justify wasting time finding a new manufactur­ing partner (Macs, including laptops and desktops account for less than 10% of Apple revenue). It probably cost them as much to hire Baker & McKenzie lawyers to draft and submit the tariff exemption paperwork as they’d save in taxes.

The good PR that comes from stamping “Made in America” on their computers, however, is worth more than any lawyer.

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