MullenLowe Sri Lanka Group pays tribute to consumers at the inauguration of its new office
MullenLowe, Sri Lanka, the premier strategic communications and advertising agency recently launched its sister agency LoweLintas. The two agencies, along with three specialist divisions form the MullenLowe Sri Lanka Group, are located in close proximity to each other, operating from premises at Austin Place and Kynsey Road respectively.
The MullenLowe Sri Lanka group’s flagship agency has built a stellar reputation for itself by creating a body of work that includes advertising campaigns that are clutter- breaking, creative and effective in the marketplace.
One of the most important factors to be able to achieve this is to have a deep understanding of consumers from all walks of life. Immersing oneself into the daily lives of ordinary consumers is almost mandatory to be able to create communication that builds brands, sells products and drives consumer behavior. Needless to say, the average consumer is an important stakeholder in the process of building brands and creating communication campaigns.
The agency does not shy away from touching upon unconventional themes and ideas in its campaigns and this is what has ensured its clients’ brands get an unfair share of attention in a cluttered and competitive landscape.
The organization wanted to ensure that this creative and unconventional spirit was infused into the operations of the new agency right from day one.