New York Festival announces TBWA\Sri Lanka’s CCO Subhash Pinnapola as a Judge

New York Festivals has been honouring the World's Best Work™ in all media since 1957. The world-class judges review submissions in the most current and relevant categories to award creativity across all media. With entries and jury members from over 70 countries, it is the most diverse advertising awards competition in the world.

We at TBWA\Sri Lanka are thrilled that our very own CCO, Subhash Pinnapola has been selected as a judge at the prestigious New York Festival.

Few creative people in the Sri Lankan advertising industry have such an intimate knowledge of the local landscape as Subhash Pinnapola does. Yet, he’s taken this knowledge to create timeless campaigns fit for the world’s stage – be it at Spikes Asia, ADFEST, or on the pages of Lürzer’s Archive, Campaign Brief Asia, The Work, Epica, Ad Asia and many others.

As one of the most awarded local admen, Subhash’s portfolio has raised the bar of Sri Lankan advertising, pushing it into the international limelight, and getting the country keenly noticed by twittering juries. In fact, one of his works has been ranked in the Gunn Report’s Top 100 Creative Ideas of 2011. Additionally, Subhash is also the only Sri Lankan and film director to win an international award for directing. In 2011, the Association of Accredited Advertising Agencies (4A’s, Sri Lanka) honoured the 20-year veteran for his contribution to Sri Lankan advertising. Furthermore, Subhash was also ranked as Sri Lanka’s No.1 Creative in Campaign Brief Asia, In fact, he has given his point of view to some of the Asia Pacific and International Awards as a jury member.

In the international arena, he has won metal at Cannes Lions, Spikes Asia, Adfest, Appies, Adstar, AMEs, Epica, Midas, AWARD, Cristal, and Goafest. Additionally, Subhash was also the runner-up for South Asia’s Creative of the Year at the Agency of the Year Awards in 2012.

Each and every award in Subhash’s repertoire has brought both him and Sri Lanka recognition; and most recently he achieved another height as he managed to steer TBWA\Sri Lanka as the Chief Creative Officer, to be named Rest of South Asia’s Creative Agency of the Year (Gold) at Campaign Asia’s AOY Awards which is undoubtedly testament to his creative talent and vision.