Associated Motorways honours Castrol on 125th anniversary
Associated Motorways (Private) Limited, (AMW), the sole distributor of Castrol lubricants in Sri Lanka, joins in celebrating the 125th anniversary of Castrol, a global leader in lubricants and part of the BP group.
This momentous occasion not only honours Castrol’s rich legacy but also highlights its continuous innovation and commitment to excellence in the lubricants industry.
Additionally, AMW and Castrol have also reached a very significant partnership milestone of 25 years. The milestone is a testament to the strength of this partnership and the shared vision of delivering highquality lubricant solutions to Sri Lankan customers.
Castrol commemorated its 125th year with the introduction of a bold new strategic vision entitled ‘Onward, Upward, Forward’. This forwardthinking approach is designed to meet the evolving needs of customers around the world accompanied by a special 125year commemorative logo that will be prominently featured in events and sponsorships throughout 2024.
Castrol’s strategy focuses on three pillars: ‘Onward’ introduces advanced Castrol ON EV Fluids for electric vehicles while acknowledging the ongoing demand for internal combustion and hybrid vehicles. The company’s commitment to efficiency and innovation extends to all vehicle types.
Under ‘Upward’, Castrol supports industrial customers across sectors like automotive, robotics and wind, offering services like ‘Oil as a Service’ with SKF to enhance efficiency and promote circularity.
Finally, ‘Forward’ initiatives target growth in thermal management and data centre cooling solutions, emphasising efficiency and sustainability for future success.
Reflecting on this enduring partnership, AMW Group Managing Director Andre Bonthuys stated, “I would like to extend my heartiest congratulations to Castrol on its 125th anniversary. Our 25-year journey of collaboration with Castrol has been one of innovation and shared success and we look forward to continuing this partnership in the years to come.
As Castrol embarks on its next chapter of innovation and sustainability, AMW reaffirms its commitment to supporting Castrol’s vision and delivering excellence to customers across Sri Lanka.