Elephant House steps forward with Zerotrash and Plasticcycle to invest in collection centre for recycling
Elephant House has pledged their support for Zerotrash in collaboration with ‘Plasticcycle’, the social entrepreneurship project of John Keells Group to promote recycling and better plastic waste management practices across the country.
This initiativewill be funded by Elephant House for a period of two years and will support the development of a waste collection centrewith dedicated transport and service personnel to collect post- consumption recyclable plastic fromcollection points.
Zerotrash will focus on the collection and delivery of recyclable plastics to this dedicatedcollection centre which will be situated in Boralesgamuwa where all waste disposed at the locationwill be segregated according to the different types of plasticsto avoid further mismanagement of plastic waste. Through this partnership, Elephant House together with Plasticcycle and Zerotrash will aim to provide better access to and awareness on the disposal of plastic with the intention of extending the lifecycle post consumption recyclables.
Commenting on the project John Keells Group President Consumer Foods ndustry Group Daminda Gamlath said, “As a well-loved household brand and responsible corporate citizen, Elephant House is delighted to be contributing towards further development of proper waste disposal and recycling.
Through our partnership with ‘Plasticcycle’, we will focus on increasing the number of locations where the public can dispose plastic responsibly. We are constantly looking at innovative ways to minimize the impact of plastic usage and supporting responsible waste management.”
CEO of Zerotrash Hasanka Padukka stated, “We all have a role to play as individuals and it is the responsibility of each of us to make Sri Lanka a sustainable and greener place for future generations. We believe in our partners and are confident that this partnership will greatly benefit the nation.”
Reflecting on the partnership John Keells Group President Leisure Industry Group and Social Entrepreneurshipsuresh Rajendra added that “Partnerships between ‘Plasticcycle’ and the operating companies within the John Keells Group continuously seeks out sustainable solutions towards the reduction and rationalization of use of single use plastics, supporting responsible disposal and promoting recycling initiatives.
The establishment of a dedicated collection centre in the Colombo district by Zero Trash, a project funded by Ceylon Cold Stores PLC and supported by ‘Plasticcycle’, will provide for an efficient ecosystem towards the collection and segregation of plastic waste which will enable a greater quantity of such waste to reach recyclers rather than ending up in our dump yards and waterways. The infrastructure in place through this collaboration, will also support the expansion of the ‘Plasticcycle’ bin network, making it easier for all of us to recycle our plastic waste.”