Munchee awarded Youth FMCG Brand of the Year at SLIMNielsen People’s Awards 2015
Munchee, the flagship brand of Ceylon Biscuits Limited (CBL), was once again honoured as the Youth FCMG Brand of the Year at SLIM Nielsen People’s Awards 2015 held recently in Colombo.
The award is a reflection of Munchee’s strong focus and close connection with the Sri Lankan youth across the country.
Organised annually by the Sri Lanka Institute of Marketing (SLIM) in association with Nielsen, the SLIM Nielsen People’s Awards programme utilizes market data captured via an island-wide survey conducted by market research firm Nielsen.
Based on data gathered over a predetermined timeframe, the awards signal the true opinions Sri Lankans have in relation to brands, as opposed to most other marketing award programmes which rely on a panel of specialist judges.
Munchee also bagged the People’s Advertisement of the Year at the same event for its Super Cream Cracker’s innovative Superman television commercial.
“We are honoured to have received these two prestigious awards and getting awarded the Youth FMCG Brand of the Year symbolises the voice of our Youth,” said Ceylon Biscuits Limited Group Director and Head of Marketing and Sales Nandana Wickramage.
“We know our youth closely associate with Munchee and thank them for placing their trust in us and participating in the voting process.”
“Munchee’s i nnovation, product satisfaction, ability t o understand consumer trends and unique community development programmes have all contributed to this win. Our ability to develop a richer brand experience for our youth and be part of their ‘conversation’ has helped us once again,” he noted.
Munchee’s main corporate social responsibility (CSR) initiatives on community development and assistance for children’s education work closely with the nation’s youth. CBL’s brand expansion has also contributed significantly in creating new employment opportunities for local youth, helping them lead productive and engaged lives.
The Munchee Tikiri Shishyadara aims to support rural school students up to higher education to maximize the educational benefits and opportunities they receive. The Munchee Samaga Gamata Sarana programme fulfils the infrastructure development needs of the rural community enlightening and empowering the lives of our youth.
Munchee also actively helps Sri Lankan youth involved in a range of team sports such as Volleyball at the national level.
“Meeting the expectation of youth through constant innovation is a key business driver that is integrated in our philosophy,” said Wickramage. “However, it is our understanding of their lifestyle that helps us to keep innovating to meet their needs.”
The SLIM Nielsen People’s Awards is a hallmark marketing event. Munchee is a market leader in Sri Lanka’s biscuit market and is exported to over 50 countries.