Pitfalls to avoid when job hunting

Social media profiles can be (mis)interpreted by employers.

If you’re entering the job market this year, remember that your social media presence could be seen and interpreted by a potential employer. Recruiters and employers often conduct a social media screening ahead of the interview process.

It’s important to assess your social media accounts to increase chances of employment. Consider the following:

Having valuable input is important for debate and discussion. But most people on the internet are not crazy about “self-acclaimed experts” in every field. Contribute, but avoid condescension, be factual and maintain a respectful tone.

Social media is a source for news, current affairs and opinions. Often people get in disputes. Remember, the internet records everything, so even if you don’t agree with others, don’t let it turn into an aggressive online argument.

If you do get into an argument, say whatever it is you must say and leave. Don’t call anyone names or use profanities. This looks highly unprofessional, and draws conclusions to your potential conduct in the work place.

Nothing undermines your credibility more than grammatical errors. Mistakes happen but take an extra few seconds to check your spelling.

If someone replies to your post, start a conversation. Social media, like the name suggests, is a social activity and no one likes to be ignored. This helps you build networks. It’s important to engage, but remember to remain professional.

Social media is becoming a space where people share their social activity, hobbies and outing with friends and family. Be cautious what you share, especially if it’s from a wild night. This can taint your online and offline reputation.

When you share or post content like an article, picture, video or even a joke, try to link it with the original source, site or person. It is an indication of honesty, and will certainly be appreciated.

Finally, use networks and platforms available to get in touch with and connect with likeminded people and professionals.

Farhad Bhyat is CEO of specialist social media risk mitigation company Farosian.