More than just jewellery
Kristin Weixelbaumer shares her thoughts on her jewellery line:
1. How would you describe your brand, Black Be y?
Black Betty is a jewellery brand based in Cape Town that believes jewellery should be more than decoration. The relationship between the wearer and each piece honors the origin of the material and its inherent nature. We believe that there is a sense of magic in wearing a polished and cherished fragment of the earth, rewarding one with a sense of femininity, intent and connectedness.
2. What was the inspiration behind your premium brand, Black Gold?
Once the sun descends and the night sky starts to sparkle, Black Betty becomes Black Gold – our premium range for premium occasions. Rooted in the same ethos of spontaneity and authenticity, Black Gold projects a more focused intent, designed to garner attention and be cherished for a lifetime.
3. What has been the market response to Black Gold?
We have found that people looking for something different and more meaningful are taking to Black Gold.
4. What was the inspiration behind the RAVEN collection?
RAVEN is the exposition of our shadow self; an emissary from the inky side of our consciousness. True knowledge of self can only begin once we embrace our darkest fears and desires, and the RAVEN collection manifests this awareness. Inspired by the lore of cultures from across the globe, designs in the RAVEN collection draw on ancient totems and symbols like the snake, the skull, the feather and the arrow, formulating a mythical narrative in their adornment. Black and white diamonds set in silver or gold characterise this premium collection, glimmering like dew on a moonlit spiderweb or a glimpse of a lover’s eyes in the rearview mirror.
5. Why did you choose to launch RAVEN as part of your premium brand?
Because of the regal combination of gold, silver and diamonds in the RAVEN designs. These pieces are assets as much as they are accessories.
6. Any plans for launching more collections? If so, when and where?
We are launching COSMOS this month under Black Betty. Watch this space.