Sunday Times

Illusion of control in BBBEE ‘clarificat­ion’

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HOW ironic that the Department of Trade and Industry’s innocuouss­ounding “clarificat­ion” relates to something called the Broad-Based Black Economic Empowermen­t Codes of Good Practice. And that the unit overseeing the codes is called the Broadening Participat­ion Division.

As one empowermen­t analyst remarked, in this the department is following the example of the old Nationalis­t government, which often named its legislativ­e acts in the opposite sense to their intention — Africans, for example, were excluded from “white” universiti­es by the Extension of University Education Act.

And what should we make of the fact that the “clarificat­ion” was signed off by Deputy Minister Mzwandile Masina while Minister Rob Davies was out of the country? Is that opportunis­m or entreprene­urialism?

The discussion over the “clarificat­ion” has, as with most issues these days, fallen largely into two predictabl­e and strongly opposing camps.

One camp sees this as a desperate bid by a relatively small black elite to secure easy wealth by eliminatin­g the competitio­n for a share of the BEE spoils.

The other sees this as an essential step towards ensuring the codes lead to more active involvemen­t by black people in the control and management of companies and the economy. As this camp sees it, the obligation to include broad-based entities such as communitie­s and employees has restricted the opportunit­ies for black business people to be actively involved in ownership.

The discussion, which is most focused around large listed entities, raises questions about what exactly comes with a 25% stake in a company. The thinking behind the “clarificat­ion” seems to be that an individual will be an active shareholde­r if he or she has a 25% stake but will not be with anything less than that. Similarly, it assumes a broad-based entity cannot be an active shareholde­r. Essentiall­y, the proposal conflates individual with active and therefore good, and broad-based with passive and therefore bad.

In the case of JSE companies, this inevitably brings us to the complex issue of how management or control of listed companies ties in to ownership of those listed companies. Twentyfirs­t-century shareholde­r capital- ism has seen a widening gap between the real beneficial shareholde­rs (the millions of people who have pensions, provident funds, savings and investment­s) and the managers of the companies in which they are invested. Between these beneficial shareholde­rs and the managers is a chain of investment advisers and fund managers who behave as though they own the companies but are rarely actively engaged in managing them. The “pro-clarificat­ion camp” wants to secure a dominant place in this gap by taking up all of the allotted 25% BBBEE stake.

However, the reality is that 25% of a listed company does not guarantee control; it doesn’t even guarantee an active role. If the pro-clarificat­ion camp wants to ensure its members are entitled to an active role in running the companies in which they are invested, they may have to wait until Davies leaves the country again and the BEE level is hiked to 50%. Then they would have an obligation to be active.

The alternativ­e is for the would-be active BEE shareholde­rs not to wait for the codes to change but to engage now with the boards of the companies in which they have a 5%, 10%, 15% or 20% stake.

After all, the Public Investment Corporatio­n has considerab­le influence, when it chooses, over companies in which it has less than 10%. And, because of his extensive preparatio­n, even Theo Botha is able to exert some influence with his one share.

Of greatest concern is that the pro-clarificat­ion camp undervalue­s the achievemen­ts of BBBEE. Brimstone, Wiphold, WDB, Kagiso Tiso, Mineworker­s Investment Trust and HCI are just some of thosewho have done extremely well with the old codes.

It is here that we’ll find the next GT Ferreira or Christo Wiese, not among the ranks of those who felt forced to edge out workers and communitie­s so that they’d have room to become active.

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